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A Snapshot of 
Public Diplomacy in Action
Tara D. Sonenshine, Under Secretary of State for 
Public Diplomacy and Public Affairs

Greetings!

 

Welcome to the 4th edition of the Public Diplomacy and Public Affairs Newsletter.

 

So much to share with you!

 

For starters, Twitter got really international for me at the Twitter Q&A. With the help of our expert interpreters, I was able to answer 27 questions submitted in Arabic, Chinese, English, Hindi, Farsi, French, Portuguese, Russian, and Spanish. We generated more than 25 million impressions.

 

Elsewhere, around the world, our public diplomacy was at full throttle. American filmmakers gave pointers to young people in Burundi looking for ways to use flip cameras to express themselves.  We held camps to teach English to high school students in Kyrgyzstan. And we welcomed young Tunisian swimmers and a coach to Florida for a two-week exchange. We brought women university leaders to discuss ways to improve opportunities for young women across Afghanistan. And we supported LGBT Pride, whether sponsoring a consciousness-raising performance in Laos; holding workshops in Mexico; engaging journalists and public officials in a Spanish language LiveAtState web chat; or urging the Honduran National Assembly to enact laws sanctioning hate crimes.

 

There was so much more, as you'll see below.

 

Sincerely,

 

Tara D. Sonenshine

 

Public Diplomacy Programs
Programs by Area for the Week of June 25, 2012:
Bureau of African Affairs (AF)

 

Discussing Judicial Corruption in Nigeria:  Public Affairs Section Abuja, Nigeria organized a digital video conference on "Judicial Anti-Corruption and Transparency Efforts" with U.S. Judge John Walker and members of Nigeria's judiciary, media and civil society.  Judge

Federal High Court Justice Ishaq Bello remarks on judicial corruption

Walker noted that political will and behavioral changes of the population are key factors in eliminating corruption.  He explained that a well functioning judiciary must have public support, which it must build by being credible.  Walker called for strengthening anti-graft bodies, monitoring and the use of various investigative techniques. Noting that Nigeria is not alone in facing issues of corruption, Judge Walker also emphasized that press and civil society play a role in tackling corruption, and the importance ofunderstanding judicial processes and decisions.    

 

Americans share expertise at film workshops as Burundi prepares to celebrate its 50th anniversary:  Film experts for the first time, shared their expertise with aspiring film makers during two workshops conducted as part of FESTICAB.  The speakers, sponsored by the American Film Showcase, did a three-day program with Burundians who had some film experience and

who aspire to produce their own documentaries.  In addition, one day of the program focused on young women from Girl Guides who were encouraged to consider film as one way to express themselves.  The Girl Guides used flip cameras to create their own short video for a showing in September.

 

Windhoek Alumni Support Local Charities The Namibian-U.S. Alumni Association (NUSAA) hosted a Hunger Awareness Fundraising Banquet.  Proceeds raised at the banquet were donated to Wake Up! Daycare and Pre-school Centre in Otjomuise.  This school, which reserves half of its openings for orphans and vulnerable children, emphasizes the importance of education and nutrition. The event included musicians, speeches, dancing, an auction and a raffle.  Aside from the fundraising and social aspects, the banquet allowed NUSAA to communicate their mission to larger audiences, both at the event and via media coverage, and to highlight the role of the U.S. in providing exchange programs with Namibia. 

 

Collaborative  Programs

 

Human Rights Report-Global Action:  On Friday, June 29, IIP, ECA and DRL (Bureau of Democracy, Human Rights, and Labor) collaborated on a multi-platform webchat discussion in which Assistant Secretary Posner responded to live questions about the recently released Human Rights Report.  Alumni of ECA exchange programs from every region raised questions about local human rights challenges, ranging from current life in Syria, to Female Genital Mutilation in Burkina Faso, to freedom of speech in Iraq and Chile. Suzanne Philion, ECA's Senior Advisor for innovation served as the moderator, directing Alumni questions from the State Alumni home page to Assistant Secretary Posner.  126 ECA Alumni from 67 countries watched live via the ECA site, including alumni from Pakistan, India, Iraq, Bahrain, Lebanon, Russia, Afghanistan, the Occupied Territories, Ukraine, Turkey and elsewhere.  140 alumni offered almost 200 questions prior to the program.  CO.NX hosted additional webchat viewers on its portal page and on Ustream, garnering an additional 581 unique views from 25 countries.  Notable participation included viewers at Embassy Conakry.  And, of the total viewership, 355 of views were from China.  

  • ECA and IIP combined audiences totaled: 807 participants
  • Viewing countries included: Brazil, Bulgaria, Canada, China, Cote d'Ivoire, Ecuador, Germany, Guatemala, Guinea, Honduras, Hong Kong, India, Japan, Kazakhstan, Kyrgyzstan, Lebanon, Mexico, Philippines, Russia, South Korea, Trinidad and Tobago, Turkey, Ukraine, United Arab Emirates, and the U.S. 
  • 87% of the viewers were new to the CO.NX page.
  • Many of the viewers were directed to the page by a Twitter feed on a Chinese website: http://www.weibo.com/

 

Bureau of East Asian and Pacific Affairs (EAP)
   

LGBT Pride Event a First in Socially Conservative Laos:  With support from the U.S. Embassy, Laos held its first-ever Lesbian, Gay, Bisexual, and Transgender (LGBT) Pride event on June 25 in Vientiane.  The event, called "Proud to be Us!", was produced by a group of young Lao LGBT activists and featured music, dance, skits, and dramas exploring issues faced by LGBT people in Laos today, such as discrimination, gender roles, and sexual health.  The event was featured in the UK daily The Guardian.

 

A Thrilling Broadway Performance by Malaysian Youth: Sixty-five talented Malaysian youth performed a Broadway show at a major arts festival in Penang, after receiving training from the U.S. non-governmental organization (NGO) American Voices under a grant from the U.S. embassy in Kuala Lumpur.  The embassy was proud to partner with the George Town Festival in a number of programs this year, including musical and photography workshops.  The performance, attended by Ambassador Jones and Malaysian dignitaries, received rave reviews from the audience and highlighted the strong cultural ties between the two countries.  

 

Monkey Business Promotes People-to-People to Primate Ties in Fukuoka: Twelve million people watched as celebrity Daigo and his pet monkey visited Consulate Fukuoka, ate American beef with the four Consuls, and made a primate mess in Principal Officer Cubas' office on the wildly popular TV show "Genius! Shimura's Zoo." Public Affairs Fukuoka worked to make sure the visit met strategic public diplomacy goals, while hundreds of tweets showed the program's positive impact on viewers.  One of those tweets was:  "Wow, the Principal Officer was so good-humored, and I enjoyed the rare chance to see inside the Consulate."

 

Celebration of China's First-Ever "Transnational Lawyers":  U.S. Consul General Goldbeck spoke at the commencement ceremony for the first ever graduating class of Peking University of School of Transnational Law (STL). The 53 graduates are the first group of law students in China to obtain a U.S. Juris Doctor degree and have unique positions as "transnational lawyers" through STL's groundbreaking program.

 

 

Educational and Cultural Affairs (ECA)
 

Deputy Secretary Nides Speaks with ECA Alumni in Afghanistan:  Deputy Secretary Nides engaged with 12 ECA alumni on June 25, stressing the importance of investing in Afghanistan's future.  Alumni echoed that ECA programs are critical to an "Afghan-led" Afghanistan.  The Deputy Secretary noted that exchanges are among the few State programs for which a budget increase was requested for next year.

 

Tunisian Swimmers at Olympic Swim Trials in Omaha:  ECA's SportsUnited welcomed a group of 12 young Tunisian swimmers and one coach on June 25 for a two-week exchange in Omaha and Ft. Lauderdale, Florida. The program offers the swimmers such American sports experiences as observing the U.S. Olympic Swim Trials - including athletes with disabilities - and the chance to coach young Special Olympians.

 

EducationUSA Holds Third Annual Forum:  Secretary Clinton, Under Secretary Sonenshine and Assistant Secretary Stock welcomed nearly 500 participants and 50 Regional Educational Advising Coordinators (REACs) from posts around the world to the third annual EducationUSA Forum, June 27-29.  The Forum encourages U.S. colleges and universities to recruit students internationally and promotes ECA's network of educational advising centers.  More than 700,000 foreign students study annually in the United States.

 

TechGirls Kick Off:  This three-week exchange program for 25 teenage girls from the Middle East and North Africa started in New York City on June 26.  The program for girls with a demonstrated interest in science and technology included meetings with representatives from New York Mayor Bloomberg's office, Google, Facebook, and other tech leaders, as well as a visit to Capitol Hill where they met with U.S. Representatives Susan Davis (CA-53) and Suzanne Bonamici (OR-1.)  They also participated in a two-week computer and technology camp at American University in Washington, D.C.

 

Bureau of European and Eurasian Affairs (EUR)

 

Secretary Clinton in Finland:  At the first stop on her most recent European tour, the Secretary participated in a climate change event hosted by Embassy Helsinki, Finland.  She highlighted Ambassador Oreck's work in championing the League of Green Embassies, a Department initiative that seeks to make U.S. Government facilities overseas models of energy efficiency as well as platforms for promoting American-made green technologies.  The Secretary's visit to a Marimekko factory and purchase of a handbag helped feed the social media buzz surrounding her trip.  Finland was the 99th country visited by Secretary Clinton; her next stop, Latvia, was her 100th. 

 

Sharing Approaches to Ending Female Genital Mutilation (FGM)At a Dutch Parliament panel discussion jointly organized by Embassy The Hague and local non-governmental organizations (NGOs), Political Officer Thomas O'Keeffe spoke to an audience of 130 Members of Parliament and policy advocates on efforts to combat FGM, outlining opportunities for governments and civil society to advance the abandonment of this cruel and common practice.  NGO press releases highlighted the speech and an influential women's rights NGO is publishing an article detailing U.S. contributions.

 

Cyprus Celebrates Fifty Years of People-to-People Ties:  Over 700 guests commemorated the 50th anniversary of the island's longest-running bicommunal organization - the Fulbright Commission.  As an autonomous, non-profit, binational institution, the Fulbright Commission offers educational and cultural exchange opportunities to Greek Cypriot, Turkish Cypriot, and Americans, bridging the divide of Cyprus' two communities.  Physically located in the buffer zone between the communities, the Fulbright Commission Center is a venue for press conferences, student advising fairs and other activities that seek to bridge the divide. 

 

Georgian Police Help Moldovan Peers Combat Corruption:  Embassy Chisinau, Moldova facilitated a visit by Georgian police officials to share their experience in combating corruption with law enforcement officials in Moldova.  Ambassador Moser urged Moldova to adopt a similar "zero tolerance" policy toward corruption.  Prime Minister Filat promised he would actively seek Georgia's assistance in reforming its justice sector, noting with a reduction in corruption, Moldova would see economic benefits.  

  

International Information Programs (IIP)

 

50 in 50 Campaign Surpasses 50K Milestone:  IIP's "50 States in 50 Days" campaign in support of the President's National Travel and Tourism Initiative has earned over 53,000 click-throughs to more information on tourism in America at Brand USA's website DiscoverAmerica.  One of the campaign's most successful days was June 21 (Illinois), when Chicago's Cloud Gate sculpture "The Bean" triggered a record 4,000+ responses on IIP's Innovation Generation  Facebook page, reaching over 127,000 fans.

 

U.S. Speaker Advances Muslim Outreach, CVE Goals in Pakistan:  IIP Speaker and founder and CEO of the Institute on Religion and Civic Values Shabbir Mansuri spoke in Karachi recently on diversity, tolerance and countering violent extremism (CVE).  He engaged students, religious leaders, and journalists, visited a local madrassa, led an interactive discussion at the prestigious local think tank Pakistan Institute of International Affairs, spoke at the University of Karachi and participated in several interviews and media events.  Mansuri also appeared on the Embassy's "Tea Time with the U.S." radio show and his visit generated favorable news coverage.

 

 

Bureau of Near Eastern Affairs (NEA)

  

Iraqi and Saudi Journalists Benefit from "Youth in Politics" Foreign Press Center (FPC) Tour:  Public Affairs Section Baghdad sponsored an Iraqi print journalist to attend the "Youth in Politics" FPC reporting tour.  Traveling to Virginia and Texas, the journalist visited university campuses, youth organizations and campaign headquarters, meeting with a range of interlocutors to understand the significance of youth in politics.  On his return to Iraq, he wrote about his U.S. experiences, highlighting the importance of minorities in U.S. elections, the role of youth in politics and elections, and the overall importance of campaigning to promote a candidate.  The Saudi journalist on the program found it extremely beneficial as well, commenting that the program improved his understanding of the U.S. political system, and noted on arrival that "the nice, smiling, friendly Americans that I had known for years prior to September 11 are back!"

 

American Center Jerusalem Hosts Jewish and Arab Students:  "Forego violence - and you will gain your freedom" and "Imagine the world you want and create it!" were two slogans written by 50 Jewish and Arab eighth graders from Jerusalem's Hand in Hand bilingual school who attended an anti-violence program at the American Center. The full day of interactive workshops on the subject of violence in society, racism, and social change, focused on civil rights and tolerance, taking examples from U.S. history and civil rights leaders. 

 

U.S. and Egyptian Students Engage in Dialogue on Historic Change:  One day after the election of Mohamed Morsi as Egypt's President, five American students from Wake Forest University met with eight Egyptian students from Cairo University to discuss topics related to governance and social issues.  The American students are enrolled in an intensive Arabic language program in Cairo while studying "Politics and Identity in Egypt."  The dialogue featured viewpoints on the Muslim Brotherhood's changing role in Egyptian politics, changing domestic and foreign policy in Egypt, and U.S.-Egypt relations. 

Public Affairs (PA)

 

Twitter Q&A with Under Secretary Sonenshine:  On Wednesday, June 27, Under Secretary of State for Public Diplomacy and Public Affairs Tara Sonenshine took questions on

Twitter in nine languages from the Department's official Twitter feeds. Questions were simultaneously answered in Arabic, Chinese, English, Hindi, Farsi, French, Portuguese, Russian, and Spanish.  The Under Secretary responded to 27 questions, reaching an audience of 16 million and generating more than 25 million impressions. 


PA DAS Victoria Esser Gives Keynote Address on International Media Engagement:  Public Affairs Deputy Assistant Secretary (DAS) Victoria Esser gave the keynote at the East West Center's International Media conference.  She spoke to about 300 participants and journalists from across Asia and the United States. DAS Esser received many positive comments about the digital work of our diplomats.

 

Special Envoy Hannah Rosenthal Addresses Global Young Leaders Conference: On Wednesday, June 27, Special Envoy to Monitor and Combat Anti-Semitism Hannah Rosenthal addressed a group of more than 250 students participating in the Global Young Leaders Conference at the State Department.


Bureau of South and Central Asian Affairs (SCA)
 

Kyrgyzstan: Summer Camps Open:  On June 26, Public Affairs Section (PAS) Bishkek held the first of three American Corner summer camps for high school students in Bishkek, Kant and Karakol.  Programming at the five-day summer camps will focus on improving the students' English language skills, familiarize them with American culture, as well as encourage volunteerism and community leadership.  This year, eight U.S. students from Reserve Officers Training Corps' (ROTC's) CULP (Cultural Understanding and Language Proficiency) program will assist local staff in running the summer camps.  

 

Afghanistan: PAS Higher Education Initiative Brings Together Women University Leaders:  Recently arrived Director of Communications and Public Diplomacy Masha Hamilton delivered the keynote address at the PAS Kabul-funded Women in Higher Education Conference on June 26 at Kabul University (KU), in line with the PAS strategy to support and empower women.  The 35 attendees included professors and administrators at 11 public universities from 7 provinces and Kabul, a group who is able to affect change in the higher education system as it faces stability challenges, such as accommodating a growing number of incoming freshmen and updating facilities and curricula. 

 

Turkmenistan: Speed-networking for FLEX Alumni: In a variation on speed dating, PAS Ashgabat set up a meeting of alumni from all 20 years of the program.  Alumni met and talked about their experiences for three quick minutes before moving on. FLEX in Ashgabat boasts the first second generation FLEX participant this year, as the child of a FLEX alumn has been selected for the batch of FLEX students coming to America this fall.

 

Bureau of Western Hemisphere Affairs (WHA)

  

Promoting Understanding of LGBT Rights in the Americas during Pride Month:  U.S. Mission Mexico conducted a series of activities to inform and promote understanding of rights for LGBT (lesbian, gay, bisexual and transgender) persons in support of Mission goals to build stronger, more resilient communities.  The activities included speaker programs, workshops, media outreach and a film series.  Human Rights Campaign (HRC) Deputy Director of Corporate Programs, Deena Fidas engaged young LGBT activists, government of Mexico City officials, and leading Mexican businesses through her workshops and discussions while IIP-speaker and Education Director for the National School Climate Center Richard Cardillo addressed, via digital video conference, a full house of local schoolteachers, education administrators, and journalists on best practices to address bullying, both on-line and in person.  Public Affairs Section placed an op-ed on recent actions by the U.S. to support equality for LGBT persons and received positive coverage of its three-film series at the University of Guadalajara's contemporary art institute on LGBT themes by major media outlets and social media that previously avoided reporting on the LGBT community.

 

Embassy Tegucigalpa sponsored a presentation by U.S. Agency for International Development officer Ken Seifert, author of the novel Rising Storm, which examines the complex relationship between religion and homosexuality.  The event included broad participation by members of the Honduran LGBT community and members of the Honduran National Police, whose relations with the LGBT community have improved due to sustained Embassy outreach and prosecutorial training.  Ambassador Kubiske echoed calls made by Uunder Secretary Otero and other high-level visitors to Honduras for progress in the investigations of violence and murders perpetrated against LGBT individuals.  The Ambassador also urged the Honduran National Assembly to enact laws sanctioning hate crimes and creating protections against discrimination in hiring.  Her statements received widespread, positive media coverage (Hondudiario, El Heraldo, La Tribuna, Proceso).  LGBT groups, including those from the political resistance who have sometimes been critical of the United States, were effusive in their praise for the event, and thanked the Ambassador for the public attention her statements brought to their cause.

 

Paula Uribe, WHA senior advisor, participated in a Spanish-language LiveAtState web chat with journalists, public officials and activists from the region, invited by our Public Affairs Sections, to discuss the Department's advocacy on protecting the human and civil rights of the LGBT community.  Drawing almost a dozen participants from Mexico, Colombia, Bolivia, and Argentina, the program focused on the important work the United States is doing to build awareness of the issue among governments and civil society. 

 

U.S. Embassy Sponsors National Symphony Orchestra (NSO) Performance:  In celebration of the Centro Cultural de Musica's 70th anniversary and as part of a South American tour, the National Symphony Orchestra (based in Washington, D.C.) performed at the Auditorio Nacional Adela Reta (Sodre).  The U.S. Embassy partially sponsored the event.  Ambassador Reynoso, along with Embassy staff and contacts, attended the concert.  The Public Affairs Section also held a Facebook contest for fans interested in attending the event.  Ambassador Reynoso met with Maestro Christoph Eschenbach, NSO director, and celebrated cellist Claudio Boh�rquqez, a Uruguayan-American who performed a solo during the concert.  The audience warmly received the NSO, which performed three encores for the delighted crowd.  The Public Affairs Section also supported the program through media, arranging the interview of Mr. Eschenbach with weekly B�squeda (circulation 20,000).  U.S. Embassy sponsorship of the event forms part of the Public Affairs Section's Month of American Music, in which the U.S. Embassy will present American musicians in diverse concerts and events in Uruguay. 

 

 

Thank you for reading A Snapshot of Public Diplomacy in Action.  Please feel free to contact the newsletter editor, Sara Sorensen, with any questions or comments at SorensenSA@state.gov