Cause Marketing Leadership-Allegis Walks the Walk
Ask anyone who has tried to develop an effective marketing campaign lately, and they will tell you that it is more of a challenge than ever to get their message out and achieve their goals. This is particularly true for not-for-profits who are trying to raise awareness and support for their causes, as funding continues to shrink and operating margins are thinning due to government cutbacks and a decline in corporate contributions.
"We've gone from being exposed to about 500 ads a day in the 1970s, to as many as 5,000 a day today."
Jay Walker-Smith
Yankelovich Consumer Research
How do not-for-profits stand out and succeed in generating awareness of their events with such limited resources? A growing number of these organizations have turned to smaller, more nimble and savvy marketing partners who they can work with to provide the management experience and relationship-building skills they need to support their efforts.
When the American Diabetes Association regional office in Long Island was looking for a company to assist them with their strategy and communication for a major event earlier this year, they selected HRG's Allegis Communications as their strategic partner. Allegis moved quickly to strategize with the ADA on how to grow awareness and promote their Westchester Father of the Year event. Leveraging their experience in developing and marketing high profile events and the area market, the Allegis team was able to review and assess their event media and marketing options and raise their profile with local leaders, corporations and media contacts. The results: the 2014 event attracted a record crowd at Trump National Golf Club, and an all-time high in funds raised since the event inception in 2006.
"The HRG/Allegis team was extremely responsive to our needs in developing and implementing our marketing strategy for this year’s Father of the Year event. We are very excited about expanding our partnership with them to manage and market our 2015 Westchester event and other events we will run here in the NY Metro area next year. I would highly recommend HRG and Allegis to any organization looking for a strategic marketing partner."
Kristine Magnifico, Director, New York Metro Region
American Diabetes Association
At Allegis Communications, the key to our success is to view our clients as true partners, as we sit at the same side of the table with the same goals and objectives. This year, we literally "walked the walk" at the ADA Walk for the Cure event at Jones Beach on Long Island, to help support this important cause, and to fully experience the marketing exposure sponsors were provided with along the way.
Allegis provides event marketing strategy and management consulting services for growing small businesses, corporations, not-for-profits, education institutions and municipalities. Our team of industry experts and experienced leaders work closely with our clients to build brand awareness and position for success in new markets through innovative brand development, public relations strategy, new media marketing and social networking.
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About Hospitality Resource Group
Hospitality Resource Group, Inc. (HRG) is a group of three vertically integrated companies, with over 17 years of experience in developing innovative marketing, training and event programs for businesses, education institutions, municipalities and not for profit organizations. HRG clients benefit from our proven ability to ignite market interest, engage consumers, and educate employees on how to manage and lead their companies to build brand equity, increase sales and improve productivity.
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