New Header 2013 May
THE CHANGE MANAGEMENT EDITION 
May 2013
CEO's Corner
Sheri Dougherty
Dr. Sherilyne Dougherty, CEO

Welcome to the May edition. This month we focus on change management, an area of expanding expertise for DAI, and one that has increasing importance to our clients. Barbara Brown, a DAI communications project manager, discusses how small investments in change management can bring about important dividends with regard to measuring success. This edition also features a case study in which a DAI communications audit helped the National Archives and Records Administration realize meaningful change. DAI held Take Our Daughters and Sons to Work Day, a big success that combined interactive tutorials about our business with creative and fun activities.

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Spotlight on Change Management

Small Investments in Change Management Return Huge Dividends    
By Barbara Brown, DAI Communications Project Manager 
 

How long does it take employees to stop using one system and begin effectively using a new one when they believe the old one works just fine? How much does a company spend on leadership training or hiring new employees due to a rapid exodus after policy change? When organizations measure the cost of these types of post-transformation fixes and compare them to the cost of utilizing a skilled team of change management practitioners to help navigate through necessary change, the return on investment (ROI) increases substantially.

Barbara Brown
Barbara Brown


Nonetheless, many organizations find it difficult to justify the cost of change management. In an increasingly constrained budget environment, federal agencies are now required to be more transparent and demonstrate ROI in nearly all of their activities. Unfortunately, due to the inability to justify the costs, many program managers opt not to have change management support for their initiatives. This article focuses on why change management is critical to program success, why measuring its ROI is important, and what methods can be used to measure and increase ROI in change management efforts.


Why change management?
To change an organization, one must change his or her mindset. In today's globalized and interconnected economy, organizations deal with continually shifting market conditions, customer demands, technologies, competition and input costs. Organizations must adapt or die. They must continually re-evaluate their business models, asking questions about the appropriateness of the strategy and tactics being employed to reach their long-term goals. Change management is thoughtfully and carefully realigning the organization based on those answers. Read full article here.

 

 

Case Study: Communications Audit Helps Provide Meaningful Change      NARA materials and logo 


The National Archives and Records Administration (NARA) Strategy and Communications Office commissioned a communications audit to identify internal and external audience perceptions of the agency, understand audience communications needs, and determine areas for improvement. NARA's intent was to produce a range of recommendations to enable more effective agency communications with its stakeholders. 


Prior to the audit, NARA had invested in its communications infrastructure, but continued to struggle to engage stakeholders and consistently received poor ratings in major surveys of federal employees.  


DAI used its proven audit methodology to produce an accurate assessment of NARA communications assets. We also conducted an inventory of NARA's existing internal and external vehicles to evaluate the agency's current communications efforts. This work helped NARA establish strategic direction for future communications efforts.

   

Read more and download the full case study.

DAI Hosts Take Our Daughters and Sons to Work Day

On Thursday, April 25 DAI hosted Take Our Daughters and Sons to Work Day for children of DAI employees. Ages of attendees ranged from four to 14 years old. The children went through orientation as Junior DAI Consultants, were assigned their own desks and took part in numerous interactive activities and presentations. The day was designed to introduce the various functions of different DAI practice areas, while providing an opportunity for the children to be creative and engaged. The day was topped off by an awards ceremony before the tired youngsters returned home.
Out and About
At the ballgame 

DAI team members take in an early-season Washington Nationals game at Nationals Park. From left to right: Antoinette Merrill, Stephen Martin, Sarah Palmer, Tracy Schoenleber and Don Phillips.  

Get In Touch
To find out how DAI can help you with your communications, human capital, learning or conference management needs, contact Blake Myers, Vice President of Business Operations, or Nicole Alley, Business Development Manager.
Visit www.dai-solutions.com
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