Our recent paper,
Serum 25-Hydroxyvitamin D Concentrations ≥40 ng/ml Are Associated with >65% Lower Cancer Risk: Pooled Analysis of Randomized Trial and Prospective Cohort Study, published April 6 in PLOS ONE, has gotten tremendous press! Thanks to all who have participated in this, especially UCSD's press organization. Special thanks to you, Dr. Garland, for arranging this.
Now that we see very clearly and unambiguously that vitamin D does have a role in reducing the risk of cancer, how can we DO

something? What actions can we take NOW? (As many of you know, that's frequently my question!) We need to
spread the word faster!
Drum roll please...
we have created a new program...
for you, for your friends for all participants to thank you for sharing your information to help us advance the
vitamin D health message!
Sponsors can be any business or group (or individual) that wants a special way to connect with you and to support moving research into practice
To date, the almost exclusive sponsors for vitamin D tests have been from individuals. We're ready to add to this. MANY local organizations, are very interested in helping to prevent cancer...to get the word out about the benefits of vitamin D...now. And, based on the work that's been done by Dr. Garland et al., it is quite possible that there is an opportunity window for people to hear and act on this message.
We are inviting sponsors to step in and provide a major reward to you, the participant, in the form of a coupon for future products from their outlet! The minimum offer for you is $20, some businesses will offer more. It provides D*action activists with a significant discount and the sponsor will gain a loyal customer.
Do you own a small or large business? Participate in some organization? Know someone who does? We have a very simple program to offer all such operations.
What is a sponsor?
A sponsor will use our new
D*action Sponsorship to offer coupons for redemption in their stores. This is a benefit to the participant and a new way for the sponsor to build their customer base.
The business will pay an upfront fee for 6 months of web placement and create a custom offer for participants, worth at least $20.
Participants will choose the business they wish to buy their vitamin D test through, because they frequent that business or value their offer. They will pay for the vitamin D test kit ($65 + shipping) through GrassrootsHealth, but after they complete their test and get their results, they will receive the offer they chose via email.
Each business will be highlighted on a sponsor page on www.GrassrootsHealth.net. This increases visibility of the sponsor, while also supporting a worthy cause of getting the word out about vitamin D.
The participant gets a reward for their participation - which includes their time and their blood sample. They receive their vitamin D level and a coupon for the sponsor's store.
Click here to learn more about D*action Sponsorhips.
What can you do?
Encourage stores, groups or businesses that you you have a personal relationship with to become a D*action sponsor!
We can DEFINITELY help reduce the incidence of cancer NOW! We look forward to further outreach activities to communities. Please let us know how we can help you spread the word about this simple step to help the world greatly reduce the risk of all cancers.
Needless to say, a participant can choose to continue to subscribe without the sponsorship option. And, it should be noted that with or without sponsorship, the personal data collected in the questionnaire is maintained in the GrassrootsHealth research database safely and is not shared with any of our sponsors.