vet with dog       
August 7, 2013 - In This Issue:


ASPCA Teams Up with 9Lives®

     Got many cats to feed? The ASPCA is teaming up with 9Lives® to offer over 15,000 free bags of dry adult cat food.

Who is eligible?

  • Shelters, rescue groups, sanctuaries and other animal welfare organizations
  • Pet food banks and pantries
  • Free-roaming cat colony coordinators/groups
  • Social service organizations that help pet owners
  • Coalitions of shelters/rescue groups within a community (Please note: One agency should apply on behalf of the coalition)

The food must be picked up from designated locations in Alabama, California, Georgia, Illinois, Kansas, Pennsylvania and Texas.






12 Keys to Successful Shelter Operations


Every aspect of your shelter relates to operations from the lobby to the board room. Shelter operations is the key to the success of carrying out your organization's mission. Learn from industry experts what you should be doing to improve the effectiveness and efficiency of your shelter operations.  


WED August 28 from 3:00-4:30 PM


To registerclick here  



handshake      Here's a secret you won't hear from your boss or read in most fundraising books... most fundraisers get nervous when making asks in person.  Even those grizzled development veterans at your office or leading fundraising seminars sometimes get nervous before a big ask.


     Of course, that feeling of nervousness subsides, and many times even disappears, with practice.  Once you have made dozens of asks per year for a couple of years, it will come as second nature.  Until it does, here are four practical tips to help you feel more comfortable when making in person asks for your non-profit:

#1: Ask Personal Questions
     When sitting down with a prospect, don't feel like you have to launch right into your fundraising pitch.  In fact, it is better that you don't.  Instead, start off with some small talk, and ask some personal questions, like:
  • How are your kids?
  • How did you get into this line of work?
  • How is business?
  • Do you follow the local sports team?
  • What is that interesting poster on your wall?
  • Who designed your office?
Treat your prospect like a real person, and have a real conversation with him or her.  Hopefully, you're always cultivating before you ask, so you'll know a little about the person before you go to the meeting, and can prepare some interesting questions before hand.  Have a conversation before you get to the ask.

#2: Bring a Prop
     One great way to feel more comfortable when meeting with a prospect is to bring a prop to talk about.  It can be as simple as a copy of your most recent newsletter or annual report, or perhaps some pictures of the work your non-profit is doing. 


     Think creatively.  If you are fundraising for a school, why not bring some pictures the students drew?  If you are fundraising for an international relief organization, show off some art created by the villagers in a town where you installed running water for the first time.


     Use the prop or props you bring to stimulate conversation about your organization's work, and to elicit questions and an emotional response from your prospect.



     The Campaign Brief for the August-September Turn-Key Fundraising Program will be distributed this Thursday, August 8.

     If you would like to receive the Campaign Brief from our Midas Touch Turnkey Fundraising Program, please request it from Tim.  
     Our new MIDAS TOUCH TURNKEY FUNDRAISING PROGRAM is a turnkey direct mail program in which all you do is supply your organization logo and information, along with a pet's photo and short summary, and we will provide you with a professionally written and designed campaign that is print ready.  Only $499! 
Make sure to fuel your vehicle
We are in the final third of summer.  I am sure for many of you, this has been a summer marked by a high demand on your programs and services.  In fact, most animal shelters receive their highest intake numbers during the summer months.  Yet it is also the time when contributions drop to their lowest levels.   You have to do more with less money.  
But as summer gives way to the Fall, most of you will be gearing up for more fundraising activities like events and direct mail.  And if you are not getting ready to be busier with fundraising activity, then you should be.  Now is the time to get ready to raise more money.
This month's newsletter provides a myriad of tips for fundraising activity from a grant opportunity for free cat food to asking for a gift to using videos.  It's all right here for you.  All I ask is that you read each article and try to find a way to implement these tips into every day practice. 

I know you love pets - that's why you chose to work or volunteer in an animal shelter.  But behind all of those pets, this is still a business, and fundraising is the fuel that feeds the vehicle.  

Tim Crum Headshot1Be sure to fuel up as you enter the Fall Freeway.
-Tim Crum
CEO & Founder
Animal Shelter Fundraising



     Although the economy has not recovered to pre-2008 days, one sign that the economy is doing well is the number of animal shelters that are engaging in campaigns to fund and build a new animal shelter.  Since the start of the calendar year, the number of animal welfare groups that have begun a campaign to fund a new animal shelter has increased by 3X over the same time last year.


     Did you know that Animal Shelter Fundraising is the ONLY consulting company in the country that specializes in helping animal shelters with new shelter campaigns?   We have been involved in new shelter campaigns for organizations in California, Florida, Maryland, ,Mississippi Oregon, South Dakota, Texas and Washington.  


     We can provide your organization with expert analysis that is objective and reliable.  We can do a Building Sizing Study to determine the total square footage of your new facility including the number of animal kennels and administrative office space; or we could tell you how much money it is feasible for you to raise and how long it will take through a feasibility study; or we can manage your campaign and help you raise the capital you need to fund the construction of your new animal shelter.


     You benefit by having an expert do all of the challenging and complex work for you.  


     Call or e-mail Tim Crum today.




Sharing videos on YouTube and other sites can help you tell your organization's story and win support from new donors. How do you do it if you're not a film expert? With just some still images, text, and audio, your nonprofit can venture into the world of video.


With a good story as the foundation for your video, your organization can use YouTube to spread your message and raise money online. Here are some tips for nonprofits venturing into the world of online video: 

  • No video camera? No problem. Videos created with still images, audio, and text can be just as powerful as moving images. Programs likeAnimoto can help you create a powerful video with no need to shoot footage. For a great example of video storytelling without moving images, check out Epic Change's video featuring a thank you letter from a student in Tanzania.
  • If your organization is struggling to develop video content, consider sharing short pieces (think 30 seconds) with simple storylines and clear call to actions before going all out and creating a 7-minute, year-end campaign video.
  • Is your video missing a call to action? YouTube offers a way for nonprofits to add an overlay message to their video with a clear message 
  • Not sure how to include music in your videos without getting into copyright issues? Check out Music Bakery for royalty-free music.
  • Don't forget: Tell a story! Give people a reason to watch your video and suggest a clear, simple action they can take to respond to what they just watched.  

This article by Liz Ragland appears on the website



thank you image      One of the simplest yet most effective things an executive director can do to cultivate donors is to send a hand-written thank you card to a donor immediately after their gift has arrived.   


     An executive director should spend one hour per week writing thank you cards and letters.  


     Of course it would be nice to do this for every gift, but that is not always possible.  We suggest setting a minimum donation amount for a thank you card or letter to be triggered.  Maybe it's a gift of $50, or $100 or $'ll know based on the type of donations your organization typically receives.



     The basic assumptions upon which traditional marketing approaches are built are ready for updating.  For example, if we asked whether shelters and rescue groups actually have to compete for adopters, volunteers and customers, the answer would certainly be "Of course they do!"  But there is an alternative perspective, an approach that can create a dramatic shift, not just in the way shelters and rescue groups do business, but in how they treat their adopters, donors and volunteers as well.


     This is the perspective of collaboration, which carries the implication that each of us is unique, that no two people are exactly alike.  If no two people are exactly the same, then it stands to reason that no two businesses, not two shelters, no two humane organizations are exactly alike.  It is simply not possible for two humane groups to serve the same client's needs equally.  One will be a better fit than another; the best fit produces a perfect client, or adopter or volunteer, working with the perfect provider.


    We will be offering a one-day hands-on workshop on this this very subject in select cities throughout the U.S.  The goal of this workshop is to teach attendees - and their respective agencies - how to develop collaborations that work. 


    This workshop will be offered in the following cities this Fall:


October: Los Angeles & Palm Springs

November:  Cleveland, Chicago & Philadelphia




Animal Shelter Services Logo

  Animal Shelter Services is a full-service consulting company dedicated to helping animal shelters operate more efficiently and effectively.

     Animal Shelter Services (a sister company of Animal Shelter Fundraising) offers:
  • Shelter Evaluations
  • Board Development
  • Management Training and Development
  • Pet Transport Program Development
  • Staff Motivation Workshops
  • and Training Opportunities
     For more details about these or other services, please contact Marlene Walsh at or call 920-232-1357.


#3: Prepare Three Stories in Advance
     Before going in to meet with a prospect, think about all of the stories you have heard about your organization's work.  Which are the most compelling?  Which do you enjoy telling the most?  Prospects love to hear true stories about the work your non-profit is engaged in.


     Prepare to tell three such stories in advance of your meeting. Tell them to yourself, your spouse, and/or a friend or co-worker.  Be ready to tell them at the meeting.  Once you are sitting across from your prospect, you'll know whether to tell them or not.  Perhaps you'll use one, perhaps two, maybe all three.  No matter how many you end up using, you'll feel better knowing you have three great stories about your work in your back pocket.
#4: Have a Plan

     If you have a plan for the conversation, you'll feel much better going in to make an ask.  I suggest that you write out your plan, at least until you get comfortable with asking.  Writing out the plan works well for both phone and in person asks.


Your plan should include personal questions you can ask the prospect, stories you can tell, and a general flow of conversation that culminates in using my six step formula for making great asks.  Put all of this into a flow chart so that you know what to do when you get into the room.  It will make you feel much more comfortable that walking into an ask and winging it.


Published by The Fundraising Authority in their August 5, 2013 on-line newsletter 


We encourage you to patronize the following industry leading companies

Mason Company has earned the reputation for providing the finest animal enclosures on the market. They use only the highest grade raw materials and, unlike some of their competitors, they manufacture everything in the U.S. rather than overseas. 


The Mason Company has sold and installed more kennel systems than anyone else in the world. No matter what your unique needs, chances are the Mason Company has built it before.

Kuranda USA, based in Maryland, makes and sells dog beds.
GIVE the gift of COMFORT to a homeless pet.    

Day in and day out thousands of shelter dogs languish on cold, hard concrete floors, while cats seek a soft place to rest in their cages. But you can make a world of difference in a homeless pet's life by donating a Kuranda bed to the shelter of your choosing.

Special 28% donation discount. Beds ship directly to the shelter.