Kibbles Crum
Tim's son Jack hugs his best buddy, Kibbles the Cat!
June 4 - In This Issue:



Pedigree Foundation Invites Applications for 2013 Innovation and Operation Grant.

The Pedigree Foundation is accepting applications for its 2013 Innovation and Operation Grants program from nonprofit animal shelters and dog rescue groups.

Innovation grants ranging from $10,000 to $25,000 will be awarded to organizations that have successfully deployed creative animal shelter or dog rescue programs. Grants of up to $1,000 will be awarded to provide financial aid to shelters and rescue groups to help fund basic operating needs.

To be eligible, applicant organizations must be a tax-exempt nonprofit shelter or rescue group,organizationally stable, and able to demonstrate an ability to collaborate/partner within the community to promote, educate, and/or increase awareness of issues that contribute to dog homelessness.

See the Pedigree Foundation Web site for eligibility and application guidelines.



The Planet Dog Foundation (PDF) strives to support worthy organizations through a grant-making program designed to financially support 501(c)(3) not-for-profit partners across the U.S. 

The goal of their grant program is to fund programs that train, place and support dogs helping people in need. Funding is allocated nationwide to promote and financially support service-oriented canine programs such as assistance dogs, therapy dogs, search and rescue programs or police, fire and military dogs.

The Foundation reviews annual operational and project budgets to fund those organizations best able to maximize a PDF grant. While not a requirement, they seek programs that are able to creatively serve multiple populations or otherwise maximize the value of the grants.

Only U.S.-based nonprofit 501(c)(3) organizations are eligible to apply. Applicants must be accredited members of Assistance Dogs International.  







Do you have the competitive edge over other non-profits when it comes to fundraising?


In today's challenging fundraising world, you have to have the skills and knowledge to succeed. If you don't, your peers will and they will raise more funds from donors as a result.


The key to your success is developing your fundraising skills and knowledge. You can get that competitive edge through our one-day fundraising workshop. Tim Crum, one of the country's top fundraising experts on animal shelter fundraising who has raised over $160M for local and national animal welfare groups, will be sharing his proven fundraising strategy that actually helps animal shelters and rescue groups raise more money.   To register for this valuable, hands-on workshop, click on the city of choice.


PHILADELPHIA: Tuesday, July 16 (9:30 AM - 3:30 PM)


NEW YORK: Wednesday, July 17 (9:30 AM - 3:30 PM)


BOSTON: Friday, July 19 (9:30 AM - 3:30 PM)


This workshop provides you with:


  • Proven Strategies to build and grow your donor base
  • Essential tools to understanding who funds animal welfare causes
  • Step-by-step guidance on development of a strategic fundraising plan
  • Customized evaluation tools to assess fundraising performance


Making Fundraising Easier
The truth of the matter is - fundraising is hard work.  It requires strategic planning, a myriad of fundraising activities and persistence.  And did I mention persistence?   
Having been in fundraising for 27 years - (if you can believe this, I started back when Rock Me Amadeus by Falco was one of the year's most popular songs!) - there are no easy routes. 
Many groups contact us wanting that overnight, easy way to raise tens of thousands of dollars. I share with them that fundraising takes time.
Time isn't exactly what most shelter professionals have.  Having been an executive director for three shelters, I understand first hand the challenges you face on a day-to-day basis.  Just getting through a work day is a major accomplishment. 
So while I can't make fundraising easy, I can make your fundraising efforts EASIER.  I've developed a new fundraising program that will get you on your way to raising money AND is easy for you to do.  The new MIDAS TOUCH FUNDRAISING PROGRAM is previewed below - be sure to check it out.
Tim Crum Headshot1 Also, we're offering workshops in Philadelphia, New York and Boston in July so if that's in close proximity to you, I hope you will register for one of our workshops. 
Lastly, I am providing a FREE webinar on Funding Your New Animal Shelter.  Scroll to the bottom to register.
Thanks for reading and stay cool (it's currently 107' in Surprise, AZ!)
-Tim Crum





We're talking "turn key", here...
You need money, you just don't have the time to do it.
Sound familiar?
Well, we're going to make it easier on you.
We've done the work for you.

Our new MIDAS TOUCH FUNDRAISING PROGRAM is a turn key direct mail program in which all you do is supply your organization logo and information, along with a pet's photo and short summary, and TA-DA! you have a professionally written and designed campaign ready to mail!
We're kicking off this new program on Monday, June 10. 
If you'd like to receive a COUPON for 50% off your first campaign, e-mail us and put "COUPON" in the subject line.

Be sure to keep an eye on your in box on Monday, June 10! 

Money Man  

Animal Shelter Fundraising would like to welcome back a returning client-partner - Austin Pets Alive! (APA!). APA! is non-profit organization located in Austin, TX whose mission is to promote and provide the resources, education and programs needed to eliminate the killing of companion animals.





Surprise is a suburb located 25 miles outside of Phoenix


animal shelter fundraising logo


Fundraising events are a staple of non-profit development plans, and for good reason: they work.  Donors like events, and besides a capital campaign, no other development tactic generates as much buzz for an organization as a well-planned event.


But... (and it's a big but)... events are time (and often cash) intensive.  Planning, staging, and following-up on a fundraising event will drain valuable staff and financial resources from your organization.  Events work, but you need to make sure that every time you hold an event, you are maximizing your revenue as much as possible to leverage the resources you are expending to hold the event.


In order to help you supercharge your fundraising event revenue, today we present three "secret" strategies for raising more money at events... strategies that are already in place at the top event-fundraising non-profits around the world:


Strategy #1:  Use the Phone

Yes, you should send out event invitations.  Yes, you should send out sponsorship letters to prospective sponsors for the event.  Yes you should use PR, your e-mail newsletter, and every other method at your disposal to raise money for your fundraising event.  But, the most powerful weapon in your arsenal is... the phone.


Many non-profits that would never think of trying to run a $500,000 major giving fundraising campaign without making calls and doing face-to-face meetings will none the less try to raise the same amount for an event simply by sending out letters and invitations and doing a nice event sponsorship package that gets mailed out to donors.


Don't make this mistake... treat your event like you would a capital campaign.  Start with your prospective sponsors, and after you send out a letter, do calls and one-on-one meetings.  Then move to your prospective event guests - target people who could buy whole tables and/or sell 5 or 10 tickets to the event and give them a call or go see them at their office.


Pick up the phone and use it to generate revenue for your next fundraising event.


Strategy #2:  Find Supporters Who Will "Own" the Event

Most non-profits know the importance of putting together a host committee for fundraising events, but very few put together event committees that really move the revenue dial.  Instead, many organizations end up with a committee that spends all of its time discussing the menu and the floral arrangements, and then at event time asks for a discount on the ticket price for host committee members.


Without fail, the organizations that hold the biggest fundraising events (in terms of net revenue, not attendees) put together host committees comprised of supporters  (a) who  understand that this is a fundraising event, and the job of the committee is to raise money, and (b) who "own" the event, taking personal responsibility for meeting the event fundraising goals by working hard to sell sponsorships and tickets.


If your organization isn't putting together host committees like this, now is the time to start.  This year, for your next event, try to start adding committee members who will own the event, and make it clear to the entire committee that meeting the event's fundraising goal is priority #1.


Strategy #3:  Do One Remarkable Thing at Each Function

The success of an annual non-profit fundraising event grows over time.  If attendees enjoy themselves at your event this year, you can be sure that they come to the event next year and will talk about it with their friends and colleagues, some of whom will likely attend as well.  As the years go by, your event gets bigger and bigger, and in turn, you are able to raise more revenue with each succeeding year.


A great way to accelerate this process is to make sure your organization does at least one really remarkable, water-cooler-gossip-worthy thing at each event.  This could be an simple as having a local celebrity attend as a surprise guest, or as complicated as renting out the next-door pub for an after-party at your annual young professionals event.


Whatever it is that you decide to do, doing something really remarkable will get people talking about your event - and in turn, will make more people want to come to your event next year.

Written by Joe Garecht appearing on The Fundraising Authority's website.

 We're offering a FREE 90-minute webinar to any board member, staff person or volunteer who would like to learn more about the process to fund a new animal shelter. 



kennel blueprints Is your animal welfare group considering funding the construction of a new animal shelter?


Join us for an information-packed webinar about the five stages of funding a new animal shelter and what you need to know to position your organization for success in your capital campaign.  Webinar attendees will:


- Understand the five stages of funding a capital campaign,  

- Learn about building sizing studies, fundraising feasibility studies and the "quiet" phase of fundraising
- Be better positioned for success when moving forward with a capital campaign






We encourage you to patronize the following industry leading companies...

Mason Company has earned the reputation for providing the finest animal enclosures on the market. They use only the highest grade raw materials and, unlike some of their competitors, they manufacture everything in the U.S. rather than overseas. 


The Mason Company has sold and installed more kennel systems than anyone else in the world. No matter what your unique needs, chances are the Mason Company has built it before.

Kuranda USA, based in Maryland, makes and sells dog beds.
GIVE the gift of COMFORT to a homeless pet.    

Day in and day out thousands of shelter dogs languish on cold, hard concrete floors, while cats seek a soft place to rest in their cages. But you can make a world of difference in a homeless pet's life by donating a Kuranda bed to the shelter of your choosing.

Special 28% donation discount. Beds ship directly to the shelter.