One of the first priorities of the Caravan Industry Association of Australia is to create a single visual identify reflecting our new and important role as a single peak body for Australia's caravan industry.
We are thrilled to announce the new key to accreditation.
In two months' time, we will begin the roll-out of our new look for the RVMAP Accredited Manufacturer badge, the RVMAP Key. The key generates a branding identity that can easily be expanded into other industry sectors including retailers, repairers and holiday parks. By harmonising these symbols of accreditation, we have created a single visual symbol of compliance and accreditation for all key sectors of our industry. Combining all our accreditation activities under one branding identity will be greatly increase the impact of promoting our badge to consumers, politicians and the world at large as the industry's symbol of compliance and accreditation.
Caravan Industry Association of Australia remains committed to the development of RVMAP and the release of the new Accreditation key will provide the basis of a marketing campaign designed to ensure consumers know what to look for when buying a new RV.
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Promoting your RVMAP accredited product
Artwork is now available to RVMAP Accredited Manufacturers for use in any marketing or promotional activities. Contact our office for the digital artwork and styleguide.
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Ordering new merchandise
One of the first places you'll see the new RVMAP Key is in the updated Owner's Handbook.
From 1 November, the new RVMAP Accreditation Key will replace the RVM Australia badge. You will be able to exchange any surplus old stock you have once the new key becomes available. In the meantime, and in accordance with requirements of RVMAP, manufacturers are to continue purchasing and affixing the existing badge. Click here for the latest order form.
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Manufacturer Update Meeting
Please join me and Caravan Industry Association of Australia's Melbourne team for an informal breakfast meeting to be held during the Melbourne Leisurefest.
Two months into operations, you'll hear the latest news from Caravan Industry Association of Australia, and have the opportunity to keep informed of RVMAP activities, raise issues or provide feedback, and network with fellow manufacturers.
Date: Friday, 3 October
Time: 8.30-9.30 am
Venue: Exhibitor Lounge, Sandown Racecourse
I look forward to seeing you there. In the meantime, if you have any queries or feedback about the new look Accreditation Key, please send me an email or tel 07 3262 6566.
STUART LAMONT
Chief Executive Officer
