July 2015:
In This Issue
A Message from HTA's President and CEO
Market Updates
Dynamic Stories and Insightful Trends on Tap at this Year's Tourism Conference
Residents and Visitors Cool Down at Sunset Mele on the Rooftop
Airlift to the Hawaiian Islands Forecasted to Grow During Third Quarter
In the News
Save the Date
Marketing Highlights

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A Message from HTA's President and CEO



Following the release of the May 2015 visitor stats data, we were pleased to see that our visitor industry continues to fare well and surpass last year's spending and arrival records. As we look to the remainder of 2015, we are on pace for yet another record-breaking year for Hawaii's tourism economy. However, we will continue to monitor global economic conditions and work with our partners to ensure that we finish the year strong.

As we head into the busy summer months, it is also hurricane season, and the Central Pacific Hurricane Center has reported that this will likely be an active one for the Hawaiian Islands. That said, it would be a good time for all of you, our industry partners, to revisit your emergency plans and procedures to make necessary changes or plan improvements. In the event of an emergency, the HTA will provide updates regarding the impact to the visitor industry, which includes flight cancellations and delays, and updates on the situation from the various government departments to share with your staff and guests. 
If you or someone on your staff is not subscribed to our email distribution list, please visit our website to sign up.


Finally, on Aug. 27 and 28 we will be holding our annual Hawaii Tourism Conference at the Hawaii Convention Center. This has become the premier event for Hawaii's visitor industry with local, national and international speakers that will discuss key and current issues including airlift, accommodations, experiences and more. Our keynote speaker this year will be Spud Hilton, the travel editor for the San Francisco Chronicle who will discuss travel trends and how Hawaii can continue to remain a competitive destination.


For the conference schedule and additional information on the Hawaii Tourism Conference, click here. Registration fees include conference sessions, breakfasts, Tourism Legacy Awards luncheon and a pau hana reception. Early bird rates are available through Aug. 3 at $195 per person or $185 per person for groups of five or more employees of the same company. From Aug. 4, the individual rate will increase to $225 per person and the group rate will be $215 per person.


Registration is now open and we look forward to seeing you all there. 



George D. Szigeti

HTA President and CEO 

Market Updates 


YTD through May                          2015               2014       %Chng

Visitor Expend. ($mil.)            $6,205.4           $6,084.2         2.0%

Visitor Arrivals                       3,508,098         3,369,885         4.1%

The full report is available here


July - Sept.                                 2015                2014      %Chng

TOTAL SEATS                      3,025,100         2,883,402       4.9%

Domestic                             2,117,557           2,017,260        5.0%

International                          907,543              866,142        4.8%

The full report is available here.


For additional market updates, visit the HTA YouTube channel to view the HTA Mid-Year Market Update videos from our global marketing contractors.

Dynamic Stories and Insightful Trends on Tap at this Year's Tourism Conference

With the changing media landscape, fewer and fewer daily newspapers have a travel editor. This year, attendees of the Hawaii Tourism Conference will have the opportunity to hear from the San Francisco Chronicle's travel editor, Spud Hilton, one of the last remaining nationwide.


As a mature visitor destination, it is important that Hawaii continue to stay top-of-mind and relevant in the ever-evolving travel landscape. Hilton will share insight into what trends he is seeing in other destinations and the growing competition for Hawaii. He will also share his thoughts as to what makes the Hawaiian Islands unique and what sets us apart as a destination. Read more

Residents and Visitors Cool Down at Sunset Mele on the Rooftop

The Hawaii Convention Center hosted its inaugural "Sunset Mele on the Rooftop" on Saturday, July 11. Attendees were treated to live entertainment from keiki hula dancers, and could browse the Sunset Mele Market Place which included local vendors. The feature event of the evening was a screening of the hit Disney movie "Frozen" along with a very special visit from the cast.


Governor Ige and his wife welcomed the crowd along with HTA president and CEO George D. Szigeti. Kids of all ages lined up to take pictures with their favorite cast member and were even treated to a special performance of the song "Let it Go" from Elsa.


"Events like this give our residents and visitors a chance to experience our world-class convention center, which showcases our destination's cultural diversity, lush surroundings and the aloha spirit of our islands," said Szigeti. "Mahalo and congratulations to the Hawaii Convention Center on the success of their inaugural event. We look forward to welcoming everyone back to the next Sunset Mele on the Rooftop."


The next event will take place on Saturday, Aug. 15. Attendees will be treated to performances by Waiola and Kaiwi n Kaiao, as well as a special screening of "Big Hero 6." For more information, visit the Hawaii Convention Center's Facebook page or call (808) 943-3025.

Airlift to the Hawaiian Islands Forecasted to Grow During Third Quarter


The continued success of Hawaii's tourism industry is dependent on air access to the Hawaiian Islands, which is forecasted to grow 4.9 percent to more than 3 million seats during the third quarter of this year, with increases from the U.S. (+5.0%), Japan (+3.0%), Canada (+30.0%) and Oceania (+13.2%). This brings airlift capacity to the state up to 8,930,073 seats (+6.6%) through September 2015. Read more

HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō[ā] or macron (e.g., in place names of Hawai'i such as Lāna'i). However, HTA respects the individual use of these markings for names of organizations and businesses. Due to technological limitations, this current communication may not include all Hawaiian diacritical markings.