May 2014: In This Issue
MARKET UPDATES
TAT to Help Preserve Turtle Bay Land
HTA Shares Importance of Hawaii's Tourism Industry at the Nation's Capitol
Perpetuating Hawaiian Culture through New and Old Traditions
In the News
Save the Date
May 22-26, 2014  
(Hawaii Island) 

May 25, 2014
(Kauai) 

Jun. 4-8, 2014 
(Maui) 
 
Jun. 13-15, 2014
(Oahu) 
Marketing Highlights


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Hawaii Tourism Authority
1801 Kalakaua Ave.
Honolulu, HI 96815
Tel (808) 973-2255
 
Market Updates 

VISITOR DATA

YTD through March                        2014               2013      %Chng

Visitor Expend. ($ mil.)              $3,815.1         $3,935.5        -3.1%

Visitor Arrivals                         2,058,207        2,126,621        -3.2%

The full report is available here
 

AIRLIFT OUTLOOK

May - July                                      2014               2013      %Chng

TOTAL SEATS:                          2,872,153         2,768,901         3.7%

Domestic:                                 2,011,924         1,931,209        4.2%

International:                             860,229            837,692         2.7% 

The full report is available here.

TAT to Help Preserve Turtle Bay Land

The 2014 Hawaii State Legislature recently passed H.B.2434 H.D.2 S.D.2 C.D.1, which would allow for the use of the visitor Transient Accommodations Tax (TAT) to acquire a conservation easement in Turtle Bay on Oahu's North Shore. Read more

 

HTA Shares Importance of Hawaii's Tourism Industry at the Nation's Capitol (Video)

HTA president and CEO Mike McCartney was recently in Washington D.C. with HTA Board Chair Ron Williams. McCartney was invited to testify on May 8, 2014 in front of the U.S. Senate Committee on Commerce, Science and Transportation Subcommittee on Tourism, Competitiveness, and Innovation, chaired by U.S. Senator Brian Schatz. During the hearing on "The State of the U.S. Travel and Tourism: Industry Efforts to Attract 100 Million Visitors Annually," McCartney provided updates on Hawaii's tourism industry, travel promotion efforts and benefits of tourism. His written testimony can be viewed here and also click here to view a portion of the hearing. Read more 

 

Perpetuating Hawaiian Culture through New and Old Traditions

Last month, the HTA announced the selection of The Kalaimoku Group (TKG) to manage its new May Day event and year-round Hawaiian Music Concert Series. The integrated marketing and communications firm will provide development, marketing, communications, government relations, social media and event coordination services. Read more

 

HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō[ā] or macron (e.g., in place names of  Hawai'i such as Lāna'i).  However, HTA respects the individual use of these markings for names of organizations and businesses.  Due to technological limitations, this current communication may not include all Hawaiian diacritical markings.