April 2014: In This Issue
NFL Pro Bowl to Return to Hawaii in 2016
Asia Key to Growing Hawaii's Tourism Economy
Meet Our Team: Tourism Brand Manager Grace Lee
Mele Mei: The Best of Hawaiian Music
Save the Date: Charity Walk
In the News
Save the Date
Apr. 20-26, 2014 (Hawaii Island)
Marketing Highlights

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Hawaii Tourism Authority
1801 Kalakaua Ave.
Honolulu, HI 96815
Tel (808) 973-2255
Market Updates 


YTD through Feb.                          2014               2013       %Chng

Visitor Expend. ($ mil.)              $2,584.3         $2,660.0        -2.8%

Visitor Arrivals                         1,329,393        1,357,484        -2.1%

The full report is available here


April - June                                    2014               2013      %Chng

TOTAL SEATS:                          2,740,102         2,659,002         3.1%

Domestic:                                 1,851,086         1,811,018        2.2%

International:                             889,016            847,984         4.8% 

The full report is available here.

NFL Pro Bowl to Return to Hawaii in 2016

The NFL recently announced that Hawaii will welcome the NFL Pro Bowl back to the state in 2016.  


The Pro Bowl has been played in Hawaii for more than three decades and draws both visitors and residents to the game. In 2014, the Pro Bowl attracted 47,270 attendees and reached an audience of 11.4 million viewers across the U.S., resulting in more than $200 million in media value. It also contributed an estimated $71.9 million in direct visitor spending in the state, not inclusive of the production costs of the game and events surrounding Pro Bowl week, which is estimated at an additional $15.7 million. Read more 


Asia Key to Growing Hawaii's Tourism Economy

Hawaii's core U.S. market has been slowing since the second half of 2013 and is anticipated to continue to soften through 2014. In order to compensate for the declines in the U.S. market, the HTA is focusing on expanding its efforts in Japan, China, Korea and Taiwan to help diversify and sustain Hawaii's tourism economy. Read more


Meet Our Team: Tourism Brand Manager Grace Lee

As the HTA focuses on pivoting its marketing efforts to Asia, HTA brand manager Grace Lee is working with Hawaii Tourism Korea (HTK) to build Hawaii's Korean visitor market.


Prior to working at the HTA, Grace was a flight attendant with Aloha Airlines for 15 years and served as the Association of Flight Attendants' secretary-treasurer from 2001-2008, managing the budget and administering the collective bargaining agreement, negotiations and concessionary agreements. Born and raised in Hawaii, Grace graduated from the University of Hawaii at Manoa with a degree in business administration and management. Read more


Mele Mei: The Best of Hawaiian Music

The best of Hawaiian music will be honored throughout the month

of May during the 

4th Annual Mele Mei Celebration. Residents 

of Hawaii and visitors to the islands are invited 

to enjoy Mele Mei festivities that take place every week throughout the month, showcasing a range of artists from the Hawaii Youth Symphony 

to the seasoned Na Hoku Hanohano award winners.


"Mele Mei is a celebration of Hawaiian music, language and culture," said Laci Goshi, HTA tourism brand manager. "The month-long festivities provide both visitors and residents with ample opportunity to experience what makes the Hawaiian Islands so unique, and we are pleased to continue to support this great event." Read more


36th Annual Visitor Industry Charity Walk
Save the date: May 3, 10 & 17

The 36th Annual Visitor Industry Charity Walk is happening statewide this month. Walk alongside those involved in the visitor industry as well as friends and family to support this year's charitable organization. For more information and dates for each island, visit www.charitywalkhawaii.org


HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō[ā] or macron (e.g., in place names of  Hawai'i such as Lāna'i).  However, HTA respects the individual use of these markings for names of organizations and businesses.  Due to technological limitations, this current communication may not include all Hawaiian diacritical markings.