March 2014: In This Issue
MARKET UPDATES
HTA Targets a New Market: Latin America GSA Selection
2014 Spring Marketing Update Presentations and Webinar Available Online
Partner Opportunity: Support the 2014 LEI Career Development Program
Meet the Team: Tourism Brand Manager Caroline Anderson
HTA Board of Directors Visit the Island of Kauai
In the News
Save the Date

Apr. 11-12, 2014 (Kauai)

Apr. 12, 2014 
(Hawaii Island)
Marketing Highlights


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Hawaii Tourism Authority
1801 Kalakaua Ave.
Honolulu, HI 96815
Tel (808) 973-2255
 
Market Updates 

VISITOR DATA

YTD through Jan.                          2014               2013       %Chng

Visitor Expend. ($ mil.)              $1,366.7       $1,434.7           -4.7%

Visitor Arrivals                            682,634         681,911            0.1%

The full report is available here
 

AIRLIFT OUTLOOK

March-May 2014                      2014               2013      %Chng

TOTAL SEATS:                            2,765,432        2,687,652         2.9%

Domestic:                                  1,813,756         1,800,505        0.7%

International:                               951,676           887,147         7.3% 

The full report is available here.

HTA Targets a New Market: Latin America GSA Selection 

On March 5, 2014, Focus/LATAM was selected by the HTA as its general sales agent (GSA) for the Latin America market. They will be responsible for promoting the Hawaiian Islands to increase visitor arrivals and spending primarily from Brazil, Mexico and Argentina.

 

Click here for more details about Focus/LATAM and the Latin America market.

 

2014 Spring Marketing Update Presentations and Webinar Available Online

On March 5-7, HTA and its marketing partners provided updates on 2014 marketing efforts and activities at this year's Spring Marketing Update on Oahu, Maui and Hawaii Island. The Oahu Spring Marketing Update was streamed live online via webinar. If you missed this year's spring update, the webinar and marketing contractor presentations and handouts are now available on the HTA website here

 

Partner Opportunity: Support the 2014 LEI Career Development Program
Hospitality and the aloha spirit are key elements to differentiating Hawaii from other destinations. Maintaining a strong workforce with both industry experience and cultural understanding, contributes to the success of Hawaii's tourism economy. As the lead agency in tourism, the HTA works with other agencies to create service learning opportunities for Hawaii's current and future workforce to enhance service quality and the destination brand.

Click here to find out more about the LEI program.

 
Meet the Team: Tourism Brand Manager Caroline Anderson

As a graduate of the University of Hawaii's School of Travel Industry Management, and the Department of Urban & Regional Planning, HTA brand manager Caroline Anderson brings a wealth of knowledge and experience to the HTA team. Since joining the HTA in 2000, Caroline has taken on a wide spectrum of roles and responsibilities within the agency from legislative coordinator and tourism planner to her current position as brand manager for the Europe and Latin America markets, County Product Enrichment Program (CPEP) and other HTA projects.  

 

Click here to learn more about Caroline's role as an HTA 
tourism brand manager  
 
HTA Board of Directors Visit the Island of Kauai

In February, the HTA was on the 'Garden Island' for its monthly board meeting. This opportunity provided the board a better understanding of the island's unique attributes, issues and initiatives relating to Kauai's visitor industry.  


Click here to read more about the board meeting
and remembering the late Aunty Stella Burgess.

HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō[ā] or macron (e.g., in place names of  Hawai'i such as Lāna'i).  However, HTA respects the individual use of these markings for names of organizations and businesses.  Due to technological limitations, this current communication may not include all Hawaiian diacritical markings.