February 2014: In This Issue
Save the Date for HTA's Spring Marketing Update
Game On: The Importance of Sports Tourism
Meet Our Team: Tourism Brand and Sports Manager Michael Story
In the News
Save the Date
Feb. 1-23, 2014 

Feb. 15-16, 2014 (Hawaii Island)

Mar. 7-9, 2014 
Mar. 15-29, 2014
Marketing Highlights

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Hawaii Tourism Authority
1801 Kalakaua Ave.
Honolulu, HI 96815
Tel (808) 973-2255
Market Updates 


YTD through Dec.                          2013               2012       %Chng

Visitor Expend. ($ mil.)            $14,536.4       $14,250.2           2.0%

Visitor Arrivals                         8,235,510       8,028,742           2.6%

The full report is available here


Feb. 2014-Apr. 2014                      2014               2013      %Chng

TOTAL SEATS:                            2,722,783        2,658,430         2.4%

Domestic:                                   1,755,219        1,765,975       -0.6%

International:                               967,564           892,455         8.4% 

The full report is available here.

Save the Date for HTA's Spring Marketing Update

The HTA will be hosting its annual Spring Marketing Update this March on Oahu, Hawaii Island and Maui. The HTA and its marketing contractors - the Hawaii Visitors and Convention Bureau, Hawaii Tourism Japan, Hawaii Tourism Oceania, Hawaii Tourism China, Hawaii Tourism Korea, Hawaii Tourism Taiwan, Hawaii Tourism Europe and Meet Hawaii - will be presenting updates to their marketing plans and activities for 2014.

Click here for more details about the events.

Registration information will be available soon and seating is limited. For more information, contact HTA at (808) 973-2255.


Game On: The Importance of Sports Tourism

Sporting events are a substantial part of the HTA's Signature Events program. Every year, the HTA supports nearly 20 events that result in more than $150 million in economic impact, and generate more than 350 hours in national and international media exposure for the destination.


Learn more about HTA's sports marketing efforts and upcoming events here.


Meet Our Team: Tourism Brand and Sports Manager Michael Story
Michael Story has been calling Hawaii home since 1993. 
graduating from Washington State University with his
undergraduate degree in sports management, Mike made the move to the islands and began working in the Hawaii sports events industry.

Click here to find out more about Mike's role at the HTA.
HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō[ā] or macron (e.g., in place names of  Hawai'i such as Lāna'i).  However, HTA respects the individual use of these markings for names of organizations and businesses.  Due to technological limitations, this current communication may not include all Hawaiian diacritical markings.