January 2014: In This Issue
New Airlift and Partners for China and Taiwan Markets
HTA to Support 138 Community Programs in 2014
Destination Brand Managers' Supportive Roles of the HTA
Celebrating Hawaiian Music and Culture
In the News
HTA Gives Out $2.7M (Honolulu Star-Advertiser, 1/7/14) 

(KHON2, 1/5/14)

(Honolulu Star Advertiser, 1/14/14)

Waikiki: Present and Future (Hawaii Business, 1/14) 

Save the Date
Jan. 15-19, 2014 
(Hawaii Island)

Jan. 26, 2014 (Oahu)

Feb. 8-9, 2014 
10th Annual Kauai Wellness Expo
Feb. 15, 2014 (Maui)
Marketing Highlights

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Hawaii Tourism Authority
1801 Kalakaua Ave.
Honolulu, HI 96815
Tel (808) 973-2255
Market Updates 


YTD through Nov.                          2013               2012       %Chng

Visitor Expend. ($ mil.)            $13,193.0       $12,816.3         2.9%

Visitor Arrivals                         7,513,089       7,292,644          3.0%

The full report is available here


Jan. 2014-Mar. 2014                      2014               2013      %Chng

TOTAL SEATS:                          2,754,102       2,690,206          2.4%

Domestic:                                 1,781,731       1,790,282        -0.5%

International:                             972,371          899,924          8.1% 

The full report is available here.

New Airlift and Partners for China and Taiwan Markets 

As the HTA looks to 2014, growing international markets will be a major focus to diversify Hawaii's tourism profile. China has become a vastly growing market for Hawaii's visitor industry attracting more than 123,000 people from January through November 2013, a 13 percent increase from the same period in 2012. Taiwan's recent entrance in the U.S. visa waiver program has also been beneficial for Hawaii, with a 200 percent increase in visitors from the region. Read more 


HTA to Support 138 Community 

Programs in 2014

On Jan. 6, 2014, HTA announced this year's selection of 138 events and programs that received support through funding 

under its Product Enrichment Program (PEP).


The PEP consists of three HTA programs: County Product Enrichment Program (CPEP), in partnership with the City and County of Honolulu, and the counties of Hawaii, Maui and Kauai; Kukulu Ola: Living Hawaiian Culture Program (LHCP) and Natural Resources Community-Based Program (NRCBP) in partnership with the Hawaii Community Foundation. Read more
Destination Brand Managers' Supportive Roles of the HTA

Under the HTA's destination brand management role, the HTA brand managers oversee and support various programs and initiatives with the HTA's global marketing contractors, industry partners, travel trade and community stakeholders. They support a wide range of projects and programs, which will be featured in upcoming HTA E-Bulletins to provide insight into their background, roles and responsibilities and provide a better understanding of the HTA's resources available.


Hawaii Tourism Authority

Brand Manager: Jadie Goo


With the exciting new developments in the China and Taiwan market, Jadie Goo, HTA brand manager for both China and Taiwan has been busy managing those markets, in addition to safety and security and career development. Read more
Celebrating Hawaiian Music and Culture

Hawaiian music and dance are a part of the state's rich island culture.  Guests who visit the Hawaiian Islands connect to the host culture and its people through experiencing the unique expression of Hawaiian music and dance. Through the HTA Hawaiian Cultural Initiative, the launch of the Hawaiian Music Festival Concert Series celebrates traditional music and dance, highlighting both for their important roles in the Hawaiian culture. Read more


Spring Marketing Update
Save the date: Wednesday, Mar. 5, 2014
The HTA will be hosting its annual SPRING MARKETING UPDATE which will include market update presentations by the HTA's global marketing contractors. Please save the date. Details to come. 
HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō[ā] or macron (e.g., in place names of  Hawai'i such as Lāna'i).  However, HTA respects the individual use of these markings for names of organizations and businesses.  Due to technological limitations, this current communication may not include all Hawaiian diacritical markings.