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Save the Date
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(Hawaii Island)
Jan. 26, 2014 (Oahu)
Feb. 15, 2014 (Maui)
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VISITOR DATA
YTD through Nov. 2013 2012 %Chng
Visitor Expend. ($ mil.) $13,193.0 $12,816.3 2.9%
Visitor Arrivals 7,513,089 7,292,644 3.0%
The full report is available here.
AIRLIFT OUTLOOK
Jan. 2014-Mar. 2014 2014 2013 %Chng
TOTAL SEATS: 2,754,102 2,690,206 2.4%
Domestic: 1,781,731 1,790,282 -0.5%
International: 972,371 899,924 8.1%
The full report is available here.
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New Airlift and Partners for China and Taiwan Markets
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As the HTA looks to 2014, growing international markets will be a major focus to diversify Hawaii's tourism profile. China has become a vastly growing market for Hawaii's visitor industry attracting more than 123,000 people from January through November 2013, a 13 percent increase from the same period in 2012. Taiwan's recent entrance in the U.S. visa waiver program has also been beneficial for Hawaii, with a 200 percent increase in visitors from the region. Read more
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HTA to Support 138 Community
Programs in 2014
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 On Jan. 6, 2014, HTA announced this year's selection of 138 events and programs that received support through funding under its Product Enrichment Program (PEP). The PEP consists of three HTA programs: County Product Enrichment Program (CPEP), in partnership with the City and County of Honolulu, and the counties of Hawaii, Maui and Kauai; Kukulu Ola: Living Hawaiian Culture Program (LHCP) and Natural Resources Community-Based Program (NRCBP) in partnership with the Hawaii Community Foundation. Read more
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Destination Brand Managers' Supportive Roles of the HTA
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Under the HTA's destination brand management role, the HTA brand managers oversee and support various programs and initiatives with the HTA's global marketing contractors, industry partners, travel trade and community stakeholders. They support a wide range of projects and programs, which will be featured in upcoming HTA E-Bulletins to provide insight into their background, roles and responsibilities and provide a better understanding of the HTA's resources available.
 Hawaii Tourism Authority Brand Manager: Jadie Goo With the exciting new developments in the China and Taiwan market, Jadie Goo, HTA brand manager for both China and Taiwan has been busy managing those markets, in addition to safety and security and career development. Read more
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Celebrating Hawaiian Music and Culture
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Hawaiian music and dance are a part of the state's rich island culture. Guests who visit the Hawaiian Islands connect to the host culture and its people through experiencing the unique expression of Hawaiian music and dance. Through the HTA Hawaiian Cultural Initiative, the launch of the Hawaiian Music Festival Concert Series celebrates traditional music and dance, highlighting both for their important roles in the Hawaiian culture. Read more
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Save the date: Wednesday, Mar. 5, 2014
The HTA will be hosting its annual SPRING MARKETING UPDATE which will include market update presentations by the HTA's global marketing contractors. Please save the date. Details to come.
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HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō[ā] or macron (e.g., in place names of Hawai'i such as Lāna'i). However, HTA respects the individual use of these markings for names of organizations and businesses. Due to technological limitations, this current communication may not include all Hawaiian diacritical markings. |
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