December 2013: In This Issue
Mahalo to Hawaii's Visitor Industry
HTA's Launches Tourism Strategic Plan (TSP) Website
China and Taiwan Welcome New Hawaii Marketing Contractors
E-Bulletin Survey
In the News
Save the Date
Dec. 24, 2013 (Oahu)
Jan. 9-12, 2014 (Oahu

Jan. 15-19, 2014 
(Hawaii Island)

Jan. 26, 2014 (Oahu)
Marketing Highlights
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Hawaii Tourism Authority
1801 Kalakaua Ave.
Honolulu, HI 96815
Tel (808) 973-2255
Market Updates 


YTD through Oct                          2013               2012        %Chng

Visitor Expend. ($ mil.)            $12,094.2       $11,693.5           3.4%

Visitor Arrivals                         6,893,038       6,636,464           3.9%

The full report is available here


Dec 2013-Feb. 2014                      2013               2012       %Chng

TOTAL SEATS:                          2,730,428       2,672,487           2.2%

Domestic:                                 1,757,055       1,784,176         -1.5%

International:                             973,373          888,311           9.6% 

The full report is available here.

Mahalo to Hawaii's Visitor Industry



On behalf of the Hawaii Tourism Authority, I would like to wish you happy holidays and thank everyone for your continued support of Hawaii's tourism economy. 


We experienced positive growth in arrivals and spending during the first half of the year, and tourism has contributed $1.26 billion in tax revenue as of October. Your collaborative efforts have helped to make 2013 another strong year for our tourism economy. 


As we look to 2014, it is important that we continue to work together to maintain the momentum we have experienced in 2012 and 2013. We will actively monitor how our global competition, the rising cost of a Hawaii vacation, and other economic factors that could impact a potential downturn in our tourism economy.

Read more 


HTA Launches Tourism Strategic Plan 

(TSP) Website

The HTA is currently in the process of creating the Hawaii Tourism Strategic Plan for 2015-2020 (2020 TSP). In January/February 2014, a draft will be available to the public for review and comment, and in April 2014, it will be submitted to the HTA Board of Directors for approval. 

Read more


China and Taiwan Welcome New Hawaii Marketing Contractors

Beginning in January, two new marketing contractors will be representing the Hawaiian Islands in the China and Taiwan markets. Travel Link Marketing will represent Hawaii Tourism China (HTC) and JWI Marketing will represent Hawaii Tourism Taiwan (HTT). 

Read more

E-Bulletin Survey
In an effort to provide you with pertinent information on Hawaii's tourism industry, the Hawaii Tourism Authority is conducting a survey on its monthly e-bulletin. Your input will help us determine the types of stories and articles that are most beneficial to you. The survey consists of five questions and should take only a few minutes of your time.
HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō[ā] or macron (e.g., in place names of  Hawai'i such as Lāna'i).  However, HTA respects the individual use of these markings for names of organizations and businesses.  Due to technological limitations, this current communication may not include all Hawaiian diacritical markings.