November 2013: In This Issue
Job Shadowing Program Inspires Future Industry Professionals
New Brand Manager Joins HTA Ohana to Oversee Japan Market
HTA Issues RFQ for Emerging Latin America Market
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Dec. 6-31 (Kauai)
Dec. 8 (Maui)
Dec. 24 (Oahu)
Marketing Highlights
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Hawaii Tourism Authority
1801 Kalakaua Ave.
Honolulu, HI 96815
Tel (808) 973-2255
Market Updates 


YTD through Sept                          2013               2012        %Chng

Visitor Expend. ($ mil.)            $11,000.9       $10,570.7           4.1%

Visitor Arrivals                         6,256,793       5,989,820           4.5%

The full report is available here


Nov 2013-Jan. 2014                      2013               2012       %Chng

TOTAL SEATS:                          2,749,760       2,688,643          2.3%

Domestic:                                 1,786,293       1,815,950         -1.6%

International:                             963,467          872,693         10.4% 

The full report is available here.

Job Shadowing Program Inspires Future Industry Professionals

The HTA is focused on creating job opportunities to attract and sustain a strong workforce for Hawaii's tourism industry. Through working with partners like the Department of Education (DOE) Career and Technical Education (CTE), the HTA is able to support programs that promote career path opportunities in tourism. 

"Our workforce is the foundation for the state's number one industry, and the aloha spirit and hospitality that they provide translates to the success of our tourism economy," said Jadie Goo, HTA tourism brand manager. "Therefore, we need to create opportunities to attract and nurture the best and the brightest to ensure mutual success for everyone."

New Brand Manager Joins HTA Ohana to Oversee Japan Market

Miki Wakai has joined HTA as the new brand manager overseeing Hawaii's largest international market, Japan. She will work collaboratively with the HTA's contractor, Hawaii Tourism Japan (HTJ), to ensure that marketing efforts are in line with the HTA's strategic plan and drive demand and revenue for the state of Hawaii.


"I look forward to working with my colleagues in Hawaii and abroad to market the Hawaiian Islands," said Wakai. "The HTA has already done an excellent job growing the Japan market, and I'm excited to help them build upon this success." Read more

HTA Issues RFQ for Emerging Latin 

America Market

Visitors from Argentina, Brazil and Mexico continue to choose Hawaii as their top vacation destination. Arrivals from Latin America are growing by double-digits year over year, with a 15.4 percent increase from 2011 to 2012.


In order to address the growing Latin America market, the HTA announced that it is seeking a qualified and experienced contractor to represent Hawaii in Latin America. The selected firm will work with the HTA to market Hawaii as a favorable visitor destination, and use innovative strategies that will grow arrivals and revenue for the state.


Previously, the HTA contracted an in-market general sales agent (GSA) to facilitate consumer, trade and media inquiries as well as conduct destination training for trade professionals in market. The GSA contract expired in June 2012. Read more
HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō[ā] or macron (e.g., in place names of  Hawai'i such as Lāna'i).  However, HTA respects the individual use of these markings for names of organizations and businesses.  Due to technological limitations, this current communication may not include all Hawaiian diacritical markings.