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HAWAII TOURISM VISITOR DATA
2012 was a record-breaking year for tourism in Hawaii, with visitor expenditures reaching $14.3 billion and arrivals 7.99 million, making it the busiest year on record. This year we anticipate exceeding record highs set in 2012, reaching $14.8 billion in visitor expenditures and 8.1 million visitors arrivals.
2012p* % Chng 2013 Target %Chng
2011-2012p 2012p-2013T
Expenditures ($ mil.) $14,333.1 18.7% $14,880.5 3.8%
Arrivals 7,998,815 9.6% 8,167,583 2.1%
Per Person Per Day Spending $192.04 8.9% $192.13 0.0%
*Preliminary data for calendar year 2012
To view the full 2012 visitor statistics report, click here.
AIR SEAT CAPACITY OUTLOOK
The 2013 projection for scheduled air seats to the Hawaiian Islands is anticipated to increase 6.8 percent to 10.75 million seats. This would surpass the record high for seats to the state.
2013 2012 % Chng
Total 10,751,473 10,071,160 6.8%
Domestic 7,122,155 6,890,742 3.4%
International 3,629,318 3,180,418 14.1%
The table represents projected air seats to the Hawaiian Islands for 2013 compared to 2012.
To view the full report, click here.
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In efforts to expand Hawaii's presence as a premier destination to conduct business, the HTA has restructured its meetings, conventions and incentives (MCI) sales and marketing efforts under the new Meet Hawaii program. Brian A. Lynx will join the HTA team and begin his role as HTA's new vice president of meetings, conventions and incentives on Feb. 19. Lynx brings with him more than 20 years of tourism industry experience in Hawaii.
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HTA SUPPORTS 98 COMMUNITY AND CULTURAL PROGRAMS
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 The HTA and Hawaii's four counties have recently announced the 2013 lineup of cultural and community programs and events under its County Product Enrichment Program (CPEP).
"Through CPEP, we are able to highlight the different aspects that make each of the Hawaiian Islands unique," said Mike McCartney, president and CEO of the HTA. "The events also help to draw visitors across the state, showcasing the distinction of each of the islands, our people, place and culture."
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CHINESE NEW YEAR BRINGS
SPIKE IN VISITORS FROM CHINA
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 The year of the snake is starting off with good fortune and prosperity for the China market, as the HTA's marketing contractor, Hawaii Tourism China (HTC) and China International Travel Service (CITS) bring more than 800 visitors from Mainland China to Hawaii for the first annual Chinese New Year Celebration. The HTA will help welcome the group at a VIP dinner followed by "Ha - Breath of Life" at the Polynesian Cultural Center on Tuesday, Feb. 12. The visitors will stay in Hawaii between three to eight days depending on their travel itineraries, some of which include U.S. mainland tours.
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MAUI CELEBRATES WORLD WHALE DAY
IN FEBRUARY |
 Hawaii's oceans are famously known as the home of the humpback whale during the winter months, when they migrate to breed their young. They can be seen breaching off Hawaii's shores allowing many visitors and residents a closer look at these massive mammals in their natural habitat through whale-watching tours. |
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HTA recognizes the use of the 'okina ['] or glottal stop, one of the eight consonants of the (modern) Hawaiian language; and the kahakō[ā] or macron (e.g., in place names of Hawai'i such as Lāna'i). However, HTA respects the individual use of these markings for names of organizations and businesses. Due to technological limitations, this current communication may not include all Hawaiian diacritical markings. |
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