November 19th, 2015  |  Subscribe  |    |  Twitter  |  LinkedIn     
Everything you need to know this week about the games market in Asia
Every week, our analysts review dozens of news sources, from multiple countries, in multiple languages. From this, we give you the stories that are most important, and the analysis to tell you why.
According to the Chinese Ministry of Culture, investment in domestic I-cafés has exceeded RMB 20 billion ($3.1 billion) in the past year. The Ministry of Culture encourages I-cafes to upgrade systems and facilities, and to improve management according to the law, sustainable development and good judgment. 
McKinsey enlightens readers with its views of five myths of the Chinese economy, deflating the trend toward pessimism about the giant economy. 
Alibaba processed $14 billion in sales on its platforms during the 24 hours of "Singles Day" (11/11/15). On the day when Chinese consumers flock to buy things online and in retail shops, Alibaba seems to have risen to the top of the sales charts. An important part of this was sales of international products, which Alibaba says generated higher value in the first 2 minutes of Singles Day than they did in the entire 24 hours of Singles Day 2014. The company is striving for a greater portion of international products on Taobao and T-mall. Sales of counterfeit products still plague Alibaba. After more than 3 years of tackling the issue, including building algorithms and other technical ways to combat the sales of counterfeit items and spending $161 million on solutions, the volume of sales of counterfeit products is declining. 
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Niko News is just one part of the strategy and expertise offered by Niko Partners to help our clients better understand and successfully navigate the thriving games markets of China and Southeast Asia.

Niko Partners is the leading provider of market intelligence, custom research, and consulting services focused on the games industries in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers, and game service providers as well as to government policymakers, trade associations, and institutional investors.

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