Everything you need to know this week about the games market in Asia
Every week, our analysts review dozens of news sources, from multiple countries, in multiple languages. From this, we give you the stories that are most important, and the analysis to tell you why.
Slashdot posted a story that highlights Vietnam's tech boom, something that we are following because of our continuing market research on the Southeast Asian digital games market. While Vietnam continues to have strict regulatory policies governing telecom and digital games distribution, the market is one of the most exciting to watch within SEA.
People's Daily Newspaper reported the latest pricing scheme for mobile data by China's three leading mobile carriers. This follows on the previous system of "speeding up and charging less". The new scheme will involve 5 tiers of network charges, and the price per unit will fall as consumption rises. The rollout will begin with a few test provinces and cities.
Ai You Xi (www.play.cn), China Telecom's only game platform (launched in 2010), has formed a strategic partnership with CMGE (NASDAQ: CMGE). The two companies will cooperate on game operations and marketing, and will try to merge gaming and telecom services. Ai You Xi has three major product lines: mobile game center, TB game center, and the portal "play.cn". Together these services have more than 200 million registered users, 30 million MAU, 8,000 games and 1,200 partners.
Niko News is just one part of the strategy and expertise offered by Niko Partners to help our clients better understand and successfully navigate the thriving games markets of China and Southeast Asia.
Niko Partners is the leading provider of market intelligence, custom research, and consulting services focused on the games industries in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers, and game service providers as well as to government policymakers, trade associations, and institutional investors.
