Everything you need to know this week about the games market in Asia
Every week, our analysts review dozens of news sources, from multiple countries, in multiple languages. From this, we give you the stories that are most important, and the analysis to tell you why.
Recent Niko Interviews
2015 has already been a busy year for Niko Partners - we've already been interviewed by:
Bloomberg - Everyone in the World Is Playing This Game Except the Chinese
China Daily - China to further open video game console market
Fortune - In search of growth, video game companies hungrily eye Southeast Asia
If you would like to interview Niko, please email us!
2015 will be an exciting time for the multibillion-dollar digital games industry in China. We're going to see a number of developments in the coming year, including changes in gamer preferences, company ownership patterns, and hardware availability. These trends will create opportunity for companies able to discern and anticipate the upcoming shifts. Because one thing is still constant: the market is enormous. In China alone, 515 million people are expected to play mobile, PC online, and console games.
Niko News is just one part of the strategy and expertise offered by Niko Partners to help our clients better understand and successfully navigate the thriving games markets of China and Southeast Asia.
Niko Partners is the leading provider of market intelligence, custom research, and consulting services focused on the games industries in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers, and game service providers as well as to government policymakers, trade associations, and institutional investors.