Season's Greetings!
We have just ended our 12th year of providing high integrity market intelligence reports and services on the Chinese and Southeast Asian digital games markets to clients around the world, and we are grateful to you for being part of that success.
In 2014 we are proud to have accomplished great things, including publishing three syndicated research studies in a revised and easy-to-use format, which was endorsed by our clients as being helpful for their analysis. The reports are China's PC Online & Console Games Market Report, China's Mobile Games Market Report, and the Southeast Asian Games Market Report & 5-year Forecast. Our custom research as enabled clients to better understand their games, components and hardware in China, by way of our expert focus groups, usability and playability testing services, surveys of gamers defined by any criteria and market entry analysis.
This year we provided market research to more clients than ever before, and increased our weekly Niko News and Twitter readers exponentially. Lisa Hanson is now a Forbes contributor as well as a contributor to Gamasutra, and has now done five live television interviews on Bloomberg Asia, CNBC Asia, and CCTV America an has been interviewed many times by top print and online media organizations including The New York Times, The Washington Post, Bloomberg/Business Week, Forbes, Fortune, The Economist, BBC News, China Daily, VentureBeat, Gamasutra, and GamesIndustry.biz. Our database of Chinese consumers now exceeds 2,000,000 people and our methodology for executing surveys and focus groups on these users is top notch. In addition, our client base has expanded to more and more countries globally and we have partnered with App Annie for mobile games data and with Pillar Legal for regulatory information on the ever-changing Chinese market.
- Throughout the course of 2014 and with our data-driven primary research process we have informed clients about many topics, including:
- The reversal of the 14-year ban on consoles and launch of Microsoft's Xbox One (and Sony's upcoming launch of the PS4 in January)
- Casual games on Android devices are the most popular in the market this year in China
- China's mobile games market will experience incredible growth with a CAGR of 37.6% from 2013-2018e, and China's PC online games market is expected to double from $11.9 billion to $23.4 billion, from 2013 to 2018
- Mobile chat apps have boosted mobile games revenue via distribution of games throughout Asia
- Tencent holds nearly half of the Chinese PC online games revenue as well as a strong footprint in mobile and other areas - if there's one company you must watch in China's games industry scene, it is Tencent
- Niko forecasts that among the six countries of Southeast Asia that we track, Indonesia will have the fastest growth in revenue and Vietnam will have the fastest growth in the number of online gamers in our 5-year forecast period through 2018
We sincerely hope that you all will have a great holiday season with your friends and family. We look forward to working with you all throughout 2015 and in years to come.
Thank you for 12 years of incredible support!
Lisa Cosmas Hanson
Managing Partner
