November 26th, 2014  |  Subscribe  |    |  Twitter  |  LinkedIn     
Everything you need to know this week about the games market in Asia
Every week, our analysts review dozens of news sources, from multiple countries, in multiple languages. From this, we give you the stories that are most important, and the analysis to tell you why.
New i-Cafe and Internet Policies

China's Ministry of Culture, Business Administration Department, Ministry of Public Security, Ministry of Industry, jointly issued a "Notice of strengthening law enforcement supervision, improving management polices, promoting the health and orderly development of the Internet service." Meanwhile, the Ministry of Culture also issued "Views about promoting Internet service industry transformation and upgrading." These notices are trying to improve the Internet service management and loosen the iCafe censorship to reduce barriers to entry. Details include:

  1. Remove the control over the total number of iCafes that can be operated in the country.
  2. No limitation on the total number of computers in new stores (No longer need to have at least 100 computers and 100 square meters of business area).
  3. iCafes can now also organize chess/poker competition.
Google Play Available to Chinese Devs

Chinese mobile developers can now sell their games and apps on Google Play (with revenue paid through the US dollar and wired to Chinese bank accounts), but Google Play is still not actually available for Chinese users. Many of Google's products are still blocked in China.

 

Niko Partners on Bloomberg News

Niko Partners Managing Director Lisa Hanson discusses the state of the gaming market in China with Bloomberg's Angie Lau on "First Up." 
 


 

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ABOUT NIKO
Niko News is just one part of the strategy and expertise offered by Niko Partners to help our clients better understand and successfully navigate the thriving games markets of China and Southeast Asia.

Niko Partners is the leading provider of market intelligence, custom research, and consulting services focused on the games industries in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers, and game service providers as well as to government policymakers, trade associations, and institutional investors.

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