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Every week, our analysts review dozens of news sources, from multiple countries, in multiple languages. From this, we give you the stories that are most important, and the analysis to tell you why.
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Perfect World's Big Week
 Perfect World is in the news this week because the company is diversifying from exclusively PC online games not only into mobile games (under way) but also into console games. The company plans to launch 10-20 mobile games per year, and 2-3 console games (for Xbox One) - all in China. Three of Perfect World's studios are working on Xbox One games. Plus, the company signed a strategic framework agreement with the Chongqing municipal government to invest RMB 1 billion into mobile Internet products and services (emphasizing mobile gaming) in Chongqing. Perfect World will partner with Qihoo 360 to build the mobile game and operation platform for Chongqing. |
WeChat Crushing Text Messages
WeChat and other mobile Internet chap apps have put pressure on text messages in China. The Ministry of Industry and Info Tech (MIIT) stated that Chinese send an average of 39.8 text messages per month now, down substantially from past years despite an increase in mobile phone usage. The messages have shifted from text messages via the carrier network, to chat apps via the mobile Internet. The demand for chat apps such as WeChat has accelerated in recent months.
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Baidu's Presence in Gaming
Baidu is going after the smart TV gaming market with the Baidu TV Gaming Platform, per an article in Sina Tech. The project is geared to attempt to solve the problem of smart TV game controller compatibility issues in China.
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ABOUT NIKO
Niko News is just one part of the strategy and expertise offered by Niko Partners to help our clients better understand and successfully navigate the thriving games markets of China and Southeast Asia.
Niko Partners is the leading provider of market intelligence, custom research, and consulting services focused on the games industries in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers, and game service providers as well as to government policymakers, trade associations, and institutional investors.
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