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Every week, our analysts review dozens of news sources, from multiple countries, in multiple languages. From this, we give you the stories that are most important, and the analysis to tell you why.
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Perfect World Purchases Shares of Shanda
 In a trend-setting move for the Chinese online games industry, Perfect World announced it will purchase more than 30 million shares of Shanda Games for $100 million in cash, and will join an acquisition alliance in a consortium with Primavera Capital (Cayman) Fund. The alliance proposed acquisition of Shanda to the Shanda Games' board of directors in January, for the price of $3.45 per share. This is significant as Shanda and Perfect World are two of the biggest online game operators in China, competing against each other and others for several years. In addition to this move, Giant Interactive had previously announced its intent to go private in 2014 and turn attention to the mobile games segment in addition to PC online games. |
China's Free Trade Pilot Zone
On April 21, the government of Shanghai announced "China (Shanghai) Free Trade Pilot Zone Cultural Market Open Project Implement Regulations in Details." According to the regulations, foreign-invested enterprises will be allowed to manufacture game hardware, and sell in China as long as the games are approved by the Ministry of Culture and the consoles and games adhere to several other stated regulations.
We will release more information on the details in our 2014 Chinese PC Online & Console Games Market Report, to be published by the end of April.
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Chukong to IPO
Chukong Technology submitted IPO documents to SEC on April 19, hoping to finance $150 million. Morgan Stanley, Deutsche Bank and China Renaissance will be the underwriters.
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Giant Interactive Launches Giant Mobile
Giant Interactive has launched its mobile games subsidiary, Giant Mobile, including a management team comprised of internal and external hires with a goal to publish 10 mobile games in 2014. Li Gaowen came from Shanda Games where he ran the mobile card RPG Million Arthur, Gao Wei came from Muhe Network where he ran the mobile MMO card game Mystical Card, and Du Fang came from Giant's overseas business expansion group.
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ABOUT NIKO
Niko News is just one part of the strategy and expertise offered by Niko Partners to help our clients better understand and successfully navigate the thriving games markets of China and Southeast Asia.
Niko Partners is the leading provider of market intelligence, custom research, and consulting services focused on the games industries in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers, and game service providers as well as to government policymakers, trade associations, and institutional investors.
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