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Every week, our analysts review dozens of news sources, from multiple countries, in multiple languages. From this, we give you the stories that are most important, and the analysis to tell you why.
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Shanda's New Game: Bloodline
 Shanda's new self-developed game Bloodline will be launched in the oversea markets in April or May. Right now, Singapore and Taiwan are two target markets that have been released. Due to the Japanese manga type of artstyle and RPG core gameplay, Japan will be another target market. |
Tencent's Concurrent QQ Users
200 million people - equal to nearly 1/3 of the total US population - concurrently use Tencent's QQ messenger and social network in China. 200 million people using the same app at the same time. This is 100 million more, double, the number of concurrent QQ users 4 years earlier as of March 2010.
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Chinese Consumption
According to People Daily, China is expected to see a boost in household consumption that will rise from the current 35% of GDP to 45-50% by 2020. We're seeing consumers in the second- and third-tier cities fueling growth.
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Diablo III: Reaper of Souls
Blizzard's Diablo III: Reaper of Souls was launched at the end of March. The game has not yet been officially introduced into China, so many Chinese players played the game through Taiwan server by purchasing "points" on Taiwan's Battle.net via Zhi Fu Bao (Ali Pay) and exchanging "points" for the game. But this method will no longer work. 12318.gov.cn (National Cultural Market Report website) received a report saying that Zhi Fu Bao was providing service for the game. The Department Cultural Market under the Ministry of Culture investigated Zhi Fu Bao, and now Zhi Fu Bao has withdrawn the payment service at Taiwan Battle.net.
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Rumor: Chukong to File for IPO
Another industry source has stated that Chinese game developers Locojoy Technology and Linekong are soon planning listings in Hong Kong. Locojoy and Linekong are the developers of mobile card RPG I'm MT Online and side-scrolling action mobile online game Legend of King, respectively.
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Zhan Xian's Daily Revenue Over RMB 1 Million
Zhan Xian, a mobile game on Android that is exclusively published by Tencent, has daily revenue of more than RMB 1 million in April. Zhan Xian used to be a webgame, developed by Hoolai Game. It broke the record of having monthly revenue of RMB 50 million.
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The Average World of Tanks User
World of Tanks generated more revenue per user than any other major online game in the last 12 months, according to a new report from SuperData.
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ABOUT NIKO
Niko News is just one part of the strategy and expertise offered by Niko Partners to help our clients better understand and successfully navigate the thriving games markets of China and Southeast Asia.
Niko Partners is the leading provider of market intelligence, custom research, and consulting services focused on the games industries in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers, and game service providers as well as to government policymakers, trade associations, and institutional investors.
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