|
Every week, our analysts review dozens of news sources, from multiple countries, in multiple languages. From this, we give you the stories that are most important, and the analysis to tell you why.
|
Sony Computer Entertainment Creates a Department for China Strategy
 Sony may be preparing to launch the PS4 in China. The company announced formation of a department, led by company veteran Soeda Takehito, to focus SCE's efforts on the Chinese markets. SCE is the division of Sony that handles PlayStation products. |
First 60 Seconds of Gameplay
An article on Gamelook.com says that the first 60 seconds of gameplay are the most critical for F2P mobile games. On average 60-80% of players will abandon the game after one minute if they do not like the gameplay or design. The top 5 reasons why players will abandon games after the first try (according to the article):
- Monetization comes out too early, or too overwhelming (70%)
- Bad difficulty/output balance (45%)
- Resources consumed too fast (34%)
- Bad newbie instructions (31%)
- Lack of a reward system (28%)
|
Multiscreen Lifestyles
Chinese smartphone owners spend approximately eight hours a day now looking at electronic screens every single day. According to a People Daily article, "Chinese audiences have increasingly formed a multiscreen lifestyle -- they not only use other devices when watching TV, some of them have even started to shift away from TV to watch television content on mobile phones and tablets."
We suspect that mobile games and online video are filling the gap as Chinese TV viewers opt for a multiscreen experience during their TV viewing times.
|
Kingsoft to List Mobile Subsidiary
Kingsoft, a major Chinese online game operator and software company publicly listed in Hong Kong, is now seeking a US listing for its mobile subsidiary.
|
ABOUT NIKO
Niko News is just one part of the strategy and expertise offered by Niko Partners to help our clients better understand and successfully navigate the thriving games markets of China and Southeast Asia.
Niko Partners is the leading provider of market intelligence, custom research, and consulting services focused on the games industries in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers, and game service providers as well as to government policymakers, trade associations, and institutional investors.
|
