March 19th, 2014  |  Subscribe  |    |  Twitter  |  LinkedIn     
Everything you need to know this week about the games market in Asia
Every week, our analysts review dozens of news sources, from multiple countries, in multiple languages. From this, we give you the stories that are most important, and the analysis to tell you why.
Alibaba to IPO in US

Watch for this IPO - it will be very big, and very important. Alibaba is contending with Tencent and is related to and impacting Yahoo. Another IPO to watch in the US is Sina Weibo, China's huge microblogging service 

 

Niko Partners at GDC

 

Lots of Chinese and other Asian game companies are in attendance at GDC in San Francisco this week. Watch for our write up next week. If you are at the show and would like an appointment with Niko's Michele Maguire Merrill, please email michele@nikopartners.com .

 

MOC Crackdown on Mobile Games

 

It's important to note the changes taking place in China's regulations scene for mobile games now as the government is cracking down on apps, also including the highly popular WeChat. For mobile games, games cannot feature the word "casino" in their title or offer randomized raffles that encourage gamers to spend virtual currency in a chance to get physical goods. According to Marbridge Daily, 27 companies were hit in 2013 with this first round of legislation and 20 complied in making changes, while 7 have been hit with greater penalties due to not making reforms in time.

 
ChangYou Investing in Mobile

 

As we've mentioned previously, online game operators in China are very serious about the mobile space - ChangYou just announced investing $600 million in mobile games (called the CYOU Win Plan).

 
China Has 700M Active Smartphone Users

 

Niko's partner Umeng, a major mobile analytics company in China acquired by Alibaba in November 2013, announced that China has 700 million active smartphones. 41% of smartphones sold in Q4 2013 were sold to first time buyers, and 59% were to people upgrading their phones or adding one more handset to their quiver.

 
Fun Box Console

 

Check out photos of ZTE and the9's Fun Box, courtesy Tech in Asia. It looks very similar to the Ouya console in design, but with a Microsoft Xbox-esque controller. Impressively, there are already 40 games ready to go on launch, which may help the console take off initially.

 

CONTACT US: info@nikopartners.com  |  919-723-7607

FOLLOW US:   View our profile on LinkedIn  Follow us on Twitter  NIKOPARTNERS.COM
 
ABOUT NIKO
Niko News is just one part of the strategy and expertise offered by Niko Partners to help our clients better understand and successfully navigate the thriving games markets of China and Southeast Asia.

Niko Partners is the leading provider of market intelligence, custom research, and consulting services focused on the games industries in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers, and game service providers as well as to government policymakers, trade associations, and institutional investors.

LEARN MORE:   RESEARCH  |  CONSULTING