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Every week, our analysts review dozens of news sources, from multiple countries, in multiple languages. From this, we give you the stories that are most important, and the analysis to tell you why.
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Southeast Asian Market Loves FPS and MoBA Too
Asiasoft Corporation is headquartered in Thailand and the stock is publicly traded there. Recent financial reports show that the regional online game operator, one of the few truly serving the entire SE Asian region, has seen a decline in revenue from PC online games.
The main reason is that the company's portfolio of games is light on the genres of FPS and MoBA, the two hottest areas in online games everywhere it seems. Some companies remain firm that MMORPGs are the true money earners and they do not want to expand to other genres. We are not judging that opinion as right or wrong, but we are noting that revenues seem to be moving toward FPS and MoBA games and away from RPGs in SEA, based on Asiasoft's financial reports.
The company also lost revenue in 2013 over 2012 because it had achieved very high sales of offline game Diablo III, but those sales subsided this year. With more hit titles anticipated to launch in Q4 2013 or early 2014, the company is still poised to recover and maintain standing as a leading regional online game operator. Note that Niko's 2013 SEA Games Market Regional Report will be published later this month.
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Finally, a new MMORPG has reached the Top 5 list in China. Tencent launched the China-developed game in September and it is now quite popular. A brief review of the game was on Kotaku recently. Niko's October I-café Games Usage Data shows that Asura achieved #2 in terms of the number of game launches and #4 in terms of the total hours played on the 43,000+ active terminals with 300,000+ gamers in the 7-day tracking period that we conducted that month.
The game was built with specs that enable gameplay on most systems, and our data demonstrates how important that is because Asura was actually #2 overall in Tier 4, unseating the perennially popular Fantasy Westward Journey 2 there (another game with specs that work on the less-cutting edge PCs found throughout the country).
(Visit our store for a sample of our Monthly I-café Games Usage Data.)
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Locojoy Launches PC Version of I'm MT
LOCOJOY announced that it will launch the PC client, Windows Phone and browser versions of the incredibly popular I'm MT Online mobile game in November. Currently the mobile hit game has more than 2.3 million daily active users out of 30 million registered users (according to Marbridge Daily).
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ABOUT NIKO
Niko News is just one part of the strategy and expertise offered by Niko Partners to help our clients better understand and successfully navigate the thriving games markets of China and Southeast Asia.
Niko Partners is the leading provider of market intelligence, custom research, and consulting services focused on the games industries in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers, and game service providers as well as to government policymakers, trade associations, and institutional investors.
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