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Weekly Twitter Posts
CrossFire Dominated FPS Gameplay in Chinese I-Cafes in March:
http://t.co/IyzHwnCRKd
8:33 AM - 10 Apr 13
The demise of I-Café gaming in China? Not so fast. Some gaming addicts never leave their seats
http://t.co/CIe5QYoQUt
4:16 PM - 8 Apr 13
The fever of popularity for League of Legends has prompted other MoBA games in China - NetEase is next w/ Hero Sanguo
http://t.co/6zNEHSVYG5
2:16 PM - 5 Apr 13
The9 acquired Hangzhou's FireRain mobile games developer
http://t.co/KVti34jctf
China Telecom Mobile Game Center posted on weibo that during Chinese New Year strategy games were the hottest segment
http://t.co/WBJYmgLMTn
2:03 PM - 27 Mar 13
China Telecom Mobile Game Center also posted that during Chinese New Year the top 3 mobile games were Fishing Joy, 3D Racing & Temple Run 2
1:11 PM - 28 Mar 13
The9 is rumored to be going private. Not a big impact on the games industry in China
http://t.co/hEdMRBPaIo
3:11 PM - 21 Mar 13
GAPP + SARFT to become GAPPRFT in China, combining the roles of agencies & eliminating the 2 as individual entities
http://t.co/ywPYWtoKj5
11:02 AM - 20 Mar 13
Rift started its closed beta test in mainland China & the first day response was very positive w/ 5 busy servers
http://t.co/sPbVvqJ7UL
China's MIIT says that China's mobile OS R&D is too dependent on Android & the core tech is controlled by Google
http://t.co/a3AcadWIC0
3:31 p.m. - Mar 6, 2013
China's http://17173.com cited China's Securities Journal saying the GAPP & SARFT may merge, & maybe MOC too
http://t.co/2mby2bpymN
2:25 p.m. - Mar 5, 2013
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Niko News is a filter of the most important news items and bits of information concerning the games markets of China and Southeast Asia uncovered by Niko each week. Our multilingual analysts review dozens of news sources from several countries, and as a team Niko reduces the long list of articles to 3-4 "must read" items for you. We then provide our Niko analysis to these items, making them relevant and highlighting the importance for the market. This service is one of the many ways we help distill the confusing, conflicting information about the games markets of Asia for our clients and readers.
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LINEKONG is a second tier Chinese online games developer and operator. The company started in 2007 as a PC online game developer. Over time it has evolved with the fast-changing games landscape in China, and recently announced that while it had dropped its focus on client-based games in the past, it will take one step further and drop even its webgames focus to turn entirely to mobile games development for both iOS and Android. The Chinese mobile market is attracting many entrants, all of who are contributing to the massive fragmentation of the market.
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China Mobile announced that 25% of all apps downloaded from the company's Mobile Market app store are game apps, but those 25% yield 87.5% of all revenue earned by the app store, confirming past analysis by Niko Partners. China Mobile says that the percentage of users who pay for mobile game apps is very high, though the range the company stated is wide at 7-30%. Niko's estimated that 37% of mobile gamers spent some money on mobile games in 2012.
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Last week Venture Beat published an article based on an interview with Lisa and data from our March I-Café games tracker. The article focused on WoW and LOL in I-Cafés, but that is not really the point. The point is that certain genres are more suited to I-Café play and currently to a younger set of gamers who still enjoy I-Cafés. The data is available in our online research store on our newly relaunched website.
| Game Title | Online
Operator | Game Type | # of
Launches | Play Time
(Hours) | | Cross Fire | Tencent | FPS | 77,878 | 17,889 | League of
Legends | Tencent | MoBA | 75,930 | 83,307 | Dungeon
and Fighter | Tencent | FPS | 33,448 | 14,940 | | QQ Speed | Tencent | Racing | 22,428 | 6,555 | Dream of
the Three
Kingdoms | Electric Soul | DOTA-like | 12,733 | 15,168 | | Crazyracing Kartrider | Tian City | Racing | 10,921 | 4,392 | World of
Warcraft | NetEase | MMORPG | 6,463 | 6,027 | | CS Online | Tian City | FPS | 6,143 | 918 | Fantasy
Westward
Journey | NetEase | MMORPG | 5,572 | 4,747 | World of
Tanks | KongZhong | TPS | 5,060 | 581 |
Source: Niko Partners I-Cafe Games Usage Data, March 2013
Actual aggregated data from 308,835 gaming sessions on 39,833 active I-Cafe PCs in 400 I-Cafes in 32 cities in Tiers 1/2/3/4 in 7 consecutive days in March
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Niko News is just part of the market intelligence experience offered by Niko Partners to help you better understand the thriving games markets of China and Southeast Asia.
Niko Partners is the premier provider of market intelligence and custom research services focused on the games industries in China and Southeast Asia. Since 2003 we have provided critical information to the world's leading game publishers, developers, hardware makers and game service providers. Renowned trade associations, policy makers, and hedge fund managers turn to Niko for key data on the Chinese and Southeast Asian video game industries. Niko's primary data, analysis, market models, and five-year forecast by game segments and hardware platforms help decision-makers understand market trends. |
If you have any questions or if you have a project that could use our assistance, please let us know at info@nikopartners.com or contact Megan Carriker at 919-723-7607 or megan@nikopartners.com
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