Linda Pedersen, Lake County Board
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Greetings!
 
You may want to include a personal greeting, a note or editorial written by the owner of your company. By including a photo, you can make your greeting even more personal.
 
Know your target audience. Who are your most important customers, clients or prospects, and why? Know what is important to them and address their needs in your newsletter each month.
 
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Make your newsletter a valuable source of information and advice and you will successfully position yourself as an expert.
Include strong call-to action links to various pages of your website to drive traffic and open up additional possibilities to convert browsers into buyers.
 
Insert a "read on" link at the bottom of your article to drive traffic to your website. Links are tracked, allowing you to see which articles create the most interest for your readers.
 
Article Headline
Article Subheading
by Article Author
Make your newsletter a valuable source of information and advice and you will successfully position yourself as an expert.
Include strong call-to action links to various pages of your website to drive traffic and open up additional possibilities to convert browsers into buyers.
 
Insert a "read on" link at the bottom of your article to drive traffic to your website. Links are tracked, allowing you to see which articles create the most interest for your readers.
 
Article Headline
Article Subheading
by Article Author
Make your newsletter a valuable source of information and advice and you will successfully position yourself as an expert.
Include strong call-to action links to various pages of your website to drive traffic and open up additional possibilities to convert browsers into buyers.
 
Insert a "read on" link at the bottom of your article to drive traffic to your website. Links are tracked, allowing you to see which articles create the most interest for your readers.
 
Linda Pedersen
Linda Pedersen, Lake County Board
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