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TSN Team Member Spotlight
 Julie Puckett is a productive ball of energy with an organized mind. Julie serves TSN as Vice President of Communications, personally handling VIP clients and coordinating all communication activities. Julie started her career in communications promoting alternative fuels, and more than 20 years later she is doing it again. In between she has been a teacher, owned a business, worked in publishing, managed a sales team, and more. (She's also a wife, mother, identical twin, school volunteer, and lover of wine, books and nature.) Along the way she's learned that everything is about communications.
"Every organization is looking to develop a dialogue with customers and also to engage employees, and communication is key to both. You must start with a great plan that includes both internal and external communication strategies," Julie says. At TSN, we work to create a steady stream of relevant information to highly qualified audiences. And that gets results. Julie and her team of communication professionals have generated millions of dollars in ad value for clients through press release distribution and media follow up. Give Julie a call today at 877.411.3243 x807 to hear how she can help Grow your Business.
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Greetings!
It's a great time to start reviewing the effectiveness of your mix of communications activities over the last year and plan ahead for the opportunities 2013 will bring. This issue focuses on press release generation. An easy way to boost visibility for your company is to send out press releases whenever you are attending tradeshows or hosting special events. Press releases are affordable, effective ways of interacting with the media while spreading the word about your product or idea. Beyond press releases, TSN has a vast variety of communication and marketing services to fit your needs and the skill set to make it happen. And we are flexible enough to try anything new. Check out www.tsncommunications.com for a detailed list of all our services. Read on, and, hey, thanks for helping us Spread the Word! Deb Spurrier
TSN Comm Editor
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Boost Visibility with Press Releases
No matter how fantastic the product or idea is that you are touting, competition is fierce to get media attention. In today's world of immediate information and tightened news media resources, reporters appreciate a well-written press release that is targeted to their readership. And - bonus - it helps identify your organization's executives as experts to the media and a valuable source of information to your potential customers.
You wouldn't plan a party without sending out invitations, so why plan any event without a clear communications plan in place, including a news angle that attracts media attention followed by calculated and deliberate dissemination of the information to key contacts?
At TSN, we've found that press releases are an essential part of any communication strategy, and an extremely effective way to increase your organization's exposure - especially through trade publications in niche markets. Our communications team works closely with each client to precisely identify the best media contacts and craft a strong message in the client's voice, all in an effort to ensure impressive results. With our robust distribution system, press releases can be easily optimized with embedded hyperlinks and videos, and sent directly to specific media contacts and outlets. And after all is said and done, our clients receive a detailed analytical report calculating ad value and showcasing media impressions.
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