Need Ideas For Your Blog or Social Media Posts?
Use a Marketing Calendar for timely ideas. You can check out a short tutorial I did on Slideshare.
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CHANGE AND CHALLENGE - CAN'T HAVE ONE WITHOUT THE OTHER
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Greetings!
 One of the challenges of running a small business is finding time to work ON the business. You may have heard the quote, "If you're not getting better, you're getting worse." This year I set two big goals for myself: one was to find better work/life balance. I began running in January and on April 29th completed my first 5K event. It was a very rewarding experience and will be the first of many races. My second goal was to find ways to reach out to more small businesses who are struggling with their marketing. That leads to my big announcement. Read on . . . . .
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It's Official!
I'm super excited to be joining Constant Contact's New England Team of Authorized Local Experts, educating small businesses throughout Western Mass on email marketing and social media. I've used Constant Contact for my own business for over ten years and can't say enough about the quality of the customer service and commitment to excellence they maintain year after year. Being selected as one of only 200 Authorized Local Experts throughout the country is a big honor, filled with exciting new challenges. What does this mean for Western Mass businesses? I will be offering many workshops and seminars right here in the "413", offering relationship and engagement marketing best practices and social media support. As a Constant Contact Solution Provider, I'm also available to help your small business get started with email marketing - local help, when you need it. |
FREE Social Media Workshop:
"It's All About The Relationship"
 Come to my social media workshop next week! I'll be presenting a FREE social media workshop hosted by the Agawam Small Business Center on Tuesday, May 21st. 6:30 PM at the Agawam Public Library.
I've been told that space is filling up fast and you should register to be guaranteed a seat. For more information and to register,
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 5 Ways To Make LinkedIn Work For You
LinkedIn is a powerful social media platform, but tends to be overlooked by many small business owners who are not sure what to DO with it. Here are some suggestions to help you get the most out of your LinkedIn experience. - Complete your profile: LinkedIn makes it easy for you to accomplish this and will prompt you to add more details. DO provide a summary which is a snapshot of your experience, skills, etc. The summary is about you, remember, not your business. Write in the first person. Include keywords in your title and upload a good head shot.
This information will help your connections and potential connections remember you. Don't forget that LinkedIn helps search engines find you too!
- Add your company: Showcase your company information, products and services on a company page. This will link from your personal profile.
Connections will see your company information each time you post a status update.
- Make connections: Connect with people you know, provide and ask for recommendations. You can copy/paste these recommendation in other places (website, newsletter, brochures, etc.)
- Categorize connections: As soon as you accept an invitation to connect, click on the person's profile and add a tag or two to help you identify how you know the connection. If you don't know how to do this, ask me.
You can send private messages to each tagged category.
- Take your connections offline: Find connections who can help you reach potential customers and clients, then pick up the phone and meet them in person.
Solidifying relationships offline opens doors for collaboration, referral and introductions.
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Thank you for reading my latest newsletter. I hope you've picked up one or two tips to help you with your marketing. If you need some help, please know that I am here to assist. If you'd like to learn more about how we can work together, just give me a call or shoot me an email.
Sincerely,
Liz Provo
Mass Marketing Resources
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