|
Marketing Tools & Tips For Your Small Business
March 2013
|
|
Greetings!
Every once in a while it's good to step outside of our comfort zones, in business and in our personal lives. I don't normally make New Year's resolutions, but this year I set some goals for myself that have definitely challenged my comfort zone.
My first goal was to follow the advice I give to my clients. "Have a professional photo taken that you can keep in your Press Kit to use in all your marketing." Confession: I hate having my picture taken and up till now I could give you any number of excuses for checking this off my to do list. Not so any more! My heartfelt thanks to Barry Scott (Barry Scott Photography) for helping me overcome my fear with his patient nature and warm personality. I am looking forward to recommend Barry's photography services to all my clients!
My second goal was to become more physically active. As someone who is glued to a computer for much of the day, my exercise consisted of an afternoon dog walk -- not bad, but I knew I could do more. In January I joined the Jog Walk group at McGannon Fitness. Wendy is a wonderful motivator and she's helped me a lot. I also began a Couch To 5K training program with the goal of participating in my first ever 5K event this spring. I have never run in my entire life. I'm now on Week 5 and haven't missed a session yet, although it is definitely a challenge.
My third goal was to build up my video tutorial library to help people feel more comfortable with social media and technology. I'm happy to say this project is right on schedule. You can subscribe to my YouTube channel to be notified when new tutorials are uploaded.
What goals have you set for yourself this year? Are you staying on track? Want to chat?Don't forget to check out our Special Spring Coupon at the bottom of this email!
______________________________________________________________
|
UPCOMING EVENTS
3/30/13: Pod Camp 5 - social media un-conference. I'm going. Hope to see you too. You can view my Western Mass Business Networking & Workshop calender anytime on my website, or follow me on Facebook and Twitter where I upload new events every Monday morning. _________________________________________________________________
|
|
|
This Month's Marketing Tutorial: Tagging LinkedIn Connections
 | | Using LinkedIn Tags To Organize Connections |
LinkedIn is a powerful professional networking social media platform. Hopefully, you have created a profile, added your photo and have begun to build a list of connections or contacts. Understanding the relationship you have with each of your connections is important and this knowledge will help you make the most of all your relationships.
One easy way that you can organize your contacts is through the use of "tagging". When you tag a connection, you are associating that person with a group, profession or other genre. A tag helps you keep track of how you know someone which can lead to solidifying relationships, providing referrals to others and communicating to groups of like-minded individuals.
This tutorial will show you how to create, assign and use tags to make the most of your professional connections on LinkedIn.
Want to be first to see the newest tutorials and other work I've uploaded?
_______________________________________________________
|
 Social Media Focus: Foursquare
Foursquare is a social media platform (website and phone app) that's terrific for small business awareness. Using GPS mapping technology, your business (retail, restaurant, fitness center, hair salon, etc.) can be seen by potential buyers of your products and services as they "explore" neighborhoods. You can attract new customers or reward loyal ones by posting updates, listing events, or offering specials to entice people to stop by your business. Oh, you can also add businesses that are not storefronts.
The neat thing about Foursquare right now is that many small businesses haven't found it yet. That means YOUR business is more likely to stand out. I love Foursquare when I'm traveling as I find lots of services (and coupons!) that I'd never know about without the app. If you'd like to learn more about using Foursquare as part of your mobile marketing strategy, let's talk.
Your business might already exist on Foursquare, so check to see if someone has added it already and "claim" it. If you're ready to add your business, here's how to get started.
____________________________________________________
|
|
It's great to work with small businesses like yours! Remember, you can count on Mass Marketing Resources to help you with all your marketing tasks including social media coaching and maintenance, internet tutorials and even computer desktop organization. Let me know if you have a question you'd like covered in an upcoming newsletter.
Sincerely, |
Liz Provo
Mass Marketing Resources
413-539-7950
|
|
|
|
Spring Special!
only
$100.
|
MULTI MEDIA SLIDE SHOW
Showcase your products and services using a continuous multi-media slide show loop. This must-have marketing tool can be used for trade shows, table tops, seminar introductions and anywhere you want to market your business. Just set it and leave it - the content will continuously "loop". It's like having a real live booth helper! The slide show will be created especially for you using your images and content - up to 20 slides!
| Offer Expires: April 30, 2013
|
|
|
