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Marketing Tools & Tips For Your Small Business
February 2013
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Greetings!
Do you ever have a month where you feel like you're behind all the time? For me, February has been that kind of month. Maybe it's due to clients getting back to the business of marketing after the holidays. Suddenly, plans are made, enthusiasm is high and my "to do " list of client activities fills up quickly. Add a few presentations, Storm Nemo interrupting everyone's life, plus new client work, and the result is this: You are getting my newsletter LATE.
Lots coming up in the next few weeks. Check out my Business Networking Calendar to find opportunities for networking, workshops and other events throughout Western Mass.
P.S. Don't forget to download your 2013 Marketing Calendar and begin making plans. If you need help, call me (413) 539-7950.
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2013 Social Media Predictions
What's Hot, What's Not???
The marketing folks over at Constant Contact sat down for a candid Speakeasy Roundtable discussion on where they feel social media may be heading this year. Will Google+ and LinkedIn become more popular? Has Twitter shot itself in the foot by choosing not to integrate with other platforms? Will this be the year that small businesses learn better strategies for marketing their brand using social media? Visual sharing is key - who has the best platform?
I was just having a conversation with one of my clients recently about the importance of creating a good social media strategy and how to select the platform or platforms that best suits his needs. Social media is an important component of any marketing plan today and email marketing is the glue that provides social media integration with your website.
. . . . and then check out my FREE trial with Constant Contact - oh, and don't forget, I'm a Constant Contact Business Partner, ready to help you set everything up and get started the right way. GET THE FREE TRIAL ~~~~~~~ |
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PODCAMP - Registration Now Open!
 Saturday, March 30th, 9 - 4 - Kittridge Center, HCC, Holyoke, MA marks the 5th Annual PODCAMP all day "un-conference" style tech/social media event. My clients have heard me talk about Podcamp and my experience as both an attendee and topic presenter. Who should attend? Anyone who is just getting started with social media, who loves tech gadgets or who feels technically challenged at the rate of speed stuff happens today. Topics range from beginner level to more advanced discussions and I know you will come away some great marketing ideas. You can learn more about Podcamp on their Facebook page. The registration will be posted soon and space is limited and fills very fast. Let me know if you'd like to join me this year!!! REGISTER NOW~~~~~~~ |
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Get Your Booth On
 It's Trade Show Season! If you've never participated in a trade show or table-top expo, you should. They can be a great source of new business IF you know how to get the most out of your participation. Here are a couple of good options in the Western Mass area that are coming up very soon. From booth design to promos, what do you need to know in order to make your trade show experience worthwhile? I've provided some practical help on my website. If you'd like to add some personal experiences, I'd love to get your perspective. |
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This Month's Organizing Tip: Clearing The Clutter
Check out your desktop....your COMPUTER desktop, I mean. Is the screen full of folders, random attachments and images? Now hop on the internet. Is your browser window cluttered with toolbar upon toolbar, multiple tabs and screens open? It's hard to work efficiently when you can't find what you want quickly. You may be suffering from COMPUTE CLUTTER!
The answer to this problem, of course, is to purge, tidy, eliminate and organize what you see every day when you power up. For example: If you keep forgetting to check social media platforms (Facebook, LinkedIn, YouTube, Twitter, Pinterest, Tumblr, Blogger, etc. it MAY be because you don't see them. Here's a short tutorial to help you organize your Favorites or main Toolbar.
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If you'd like help organizing your desktop or Favorites toolbar, it may be a good idea to schedule a working session either at your office or mine. We'll clean that clutter out in no time and help you focus on what's important!
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Woman's Night of Comedy
I am a member of the Women Business Owner's Alliance, a great group of very energetic women representing hundreds of small businesses throughout Western Mass. As one of our major fundraisers which supports local charities, the Women's Night of Comedy will be held on Thursday, March 28, 2013 at the Log Cabin Restaurant.
We have a wonderful line up of talent who will have you rolling in the isles (well, maybe some of you). Here's a glimpse of one of our comics, Jessica Kirson.
If your business attracts a FEMALE demographic, you should consider helping to sponsor the event.
Tickets are just $55. and include a buffet and the show. Better yet, get a whole table full of gal pals together and treat yourselves to a night out. YOU DESERVE IT!
To buy tickets and/or sponsor the event, CLICK HERE!~~~~~~~~~ |
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It's great to work with small businesses like yours! Remember, you can count on Mass Marketing Resources to help you with all your marketing tasks including social media coaching and maintenance, internet tutorials and even computer desktop organization. Let me know if you have a question you'd like covered in an upcoming newsletter.
Sincerely, |
Liz Provo
Mass Marketing Resources |
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2013
Marketing
Calendar
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Our handy, one-of-a-kind, super slick 2013 Marketing Calendar is here. Just click the link, download the 12 page PDF, print and staple the pages together.
Don't just stare at it! Give me a call to find out how we can make it work as hard as you do.
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