January 23, 2014 
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In This Week's Issue:
Sandra Dixon

Frequent Traveler: Against the Grain

From large cities to to out-of-the way agricultural towns, 

agricultural equipment executive Sandra Dixon's advice on packing for weather, cultural nuances, machismo and more 

 

By Mark Holston 

 

Sandra Dixon conducts a great deal of her business in Latin America standing in a wheat field, not a corporate boardroom. Her idea of quality time with clients involves wearing jeans and a hard hat. The Ecuador-born executive is the Spokane, Washington-based Latin America sales manager for SCAFCO, a firm specializing in silos and other equipment used to store and manage grains. Fluent in Spanish, Dixon holds a B.A. in international affairs.

 

Dixon's frequent trips to Latin America take her to both large cities and out-of-the-way small towns in the agricultural hinterland. Along the way, she's learned a great deal about regional differences and whether or not the "macho" ethic is more fiction than fact.

 

When to Avoid Travel

I highly recommend that you check to see that the country you are visiting doesn't have a holiday. Some countries -- Argentina is one -- can have demonstrations during holidays and some roads may be closed. Try to avoid traveling during the local rainy season as torrential rains can flood streets and delay flights for hours at smaller airports. 

Bogotá, Colombia


Packing for the Weather

It depends on when you are traveling and where. For example, if Bogotá is your destination, you will always need a sweater or light jacket as it usually rains there and the temperatures hover around the low 60s. However, if you travel to [the Colombian cities of] Cali or Barranquilla, you will need to wear summer clothing as it is always in the 90s and very humid. I never leave without a light jacket and an umbrella.

  

Know the Cultural Differences Between Central and South America

It's very important to know that there is a big difference between Central and South American nations; their cuisine, customs and culture in general are somewhat different from one another. Also, when first meeting with a general manager from Latin America it is important to get acquainted with them and ask them some personal questions. Ask where they are from, something about their family, and time with the company. In return, they like to ask the foreigner if it's the first time visiting their country and how they like it. 

 

The Myth of the "Macho" Culture

As for the "macho" perspective, I strongly believe that it's a misperception. All of my customers are males and they've all been very polite, receptive and business-like. I consider our Midwestern U.S. customers, from states like Iowa, North Dakota and Minnesota, to be more crude and "macho" in their behavior than the Latin American males I've dealt with. I've also noticed some changes from when I

Playa Manuel Antonio

started selling grain bins, when 100% of the people I met were males. In the past eight years, I've

seen a few more females as GMs, production managers, plant managers and engineers, which is a

good thing.

 

Being a Woman in a Male-Dominated Business

I highly recommend always being yourself and being very polite, respectful and courteous to all the people you meet in Latin America. I have great friendships with most of my dealers and customers, and we keep in touch year round.

 

Where Dixon Relaxes

A city that is beautiful and nice to visit is Medellín, Colombia. I also love Playa Manuel Antonio in Costa Rica.

 

 

Sandra Dixon's Favorite Airports and Hotels

El Dorado International Airport

In the U.S., my two favorites are Salt Lake City and Atlanta's Hartsfield Jackson. It's very easy to navigate to and from gates. In South America, I like Santiago, Chile and Bogotá, Colombia. The Buenos Aires airport is always a hassle when leaving the country - the traffic is horrendous. From downtown to the airport, it can take anywhere from two to four hours, so make sure you leave the city with plenty of time no matter what day of the week you choose to travel.

 

[For hotels] generally I like the Hilton, Marriott or Sheraton. However, there are quite a few excellent Holiday Inns near airports in South America and their free Wi-Fi is very convenient. 

 

Sandra Dixon by Mark Holston; Bogota, Colombia by mattlemmon; Playa Manuel Antonio by martingarri; El Dorado International Airport by Pedro Felipe

 

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News from our Partners
(Click the headlines to read full stories)

 

  Delta

 

Delta Air Lines to upgrade 225 domestic aircraft through 2016: Power at all seats, slimline seats with adjustable headrests, updated lavatories and more to improve comfort on narrowbody aircraft, including Boeing 757-200 and 737-800, Airbus A319 and A320

Delta introduces full-flat bed seats in BusinessElite flights between Lima and Atlanta: Service upgrade also includes oversized personal entertainment screens, audio video on-demand entertainment, Westin Heavenly InFlight bedding and more. 

 

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Travel News

New Airline Routes and Route Changes

American Airlines Group - the new company that combines American Airlines and US Airways - will give up the rights to 52 daily round-trip flights at Washington, D.C.'s Reagan National Airport (DCA). Fifteen U.S. cities, as well as Nassau, Bahamas and Montreal, Canada, will lose non-stop American Airlines Service from Reagan National. The airline has not yet announced when these changes will occur.

 

Airline Alliance News

Singapore Airlines and Air New Zealand have entered into a codesharing agreement, allowing easier air connections between the two nations and ultimately boosting air travel capacity between the two nations by 30%.

 

The Sky Deck at the Delta Sky Club - Atlanta

Other Airline News

Delta Air Lines raised the prices for Sky Club airport lounge memberships. The airline's new base membership, which gives access only to the member, costs US$450. Members can bring a guest with them for US$29 per visit. The airline's previous base membership, now called Executive Membership, costs US$695 per year (up from US$450) for non-elite frequent fliers. The Executive Membership includes lounge access for the member and two guests.

 

Southwest Airlines has extended its promotion offering
free Dish Network TV channels and on-demand programming to customers who bring their own Wi-Fi-enabled devices. The promotion, originally set to expire at the end of last year, will run through the end of this year.

 

Gogo activated its Canadian in-air Wi-Fi network, which can be used on airlines including Air Canada, American Airlines, Delta Air Lines, United Airlines and Virgin America.

United Air Lines

 

Airline Loyalty Programs

United Air Lines has implemented minimum spending requirements, in addition to mileage/segment accrual, for fliers to earn elite status in its MileagePlus program. Its new requirements range from US$2,500 in spending plus 25,000 miles (or 30 segments) for Premier Silver status to US$10,000 in spending plus 100,000 miles or 120 segments for Premier 1K status.

 

Delta Air Lines has also implemented minimum spending requirements to earn elite status in its SkyMiles program. The requirements for elite qualification range from US$2,500 in spending plus 25,000 miles (or 30 segments) for Silver status to US$12,500 in spending plus 125,000 miles (or 140 segments) for Diamond status.

 

Southwest Airlines is offering a 50,000-point signup bonus for customers who sign up for new Rapid Rewards credit cards and meet certain spending thresholds within three months.

LaGuardia Airport

 

Airport News

New York's state government plans a US$3.6-billion construction project at New York City's LaGuardia Airport. The project calls for an entirely new central terminal, new parking garages, free Wi-Fi and other amenities.

 

Hotel News

Hilton Worldwide is launching Getplanning, a cloud-based communication system for meeting planners to use to set up and coordinate events in its largest hotels. Organizers can set up floor plans, create and edit menus and communicate with third-party vendors through the system, which is available only for events at hotels with more than 450 guestrooms and more than 40,000 square feet of meeting space. In November, the company launched Meetings Simplified, for groups of 25 people or less, in U.S. hotels.

 

Marriott International launched Meetings Imagined, which helps meeting planners market events by offering curated images, information on marketing trends, social media strategies and other tools. The service, currently available at five U.S. hotels, should expand to other properties in the coming months.

 

The 150-room Royal Decameron Los Cabos opened on the Sea of Cortes. The all-inclusive resort includes a restaurant, spa, pool and golf privileges.

 

The Marriott Stanton South Beach in Miami Beach (Florida, U.S.) recently finished a US$10 million renovation of its rooms, lobby and lounge. The hotel was formerly the South Beach Marriott.

 

The St. Regis New York, in Manhattan, finished refurbishing all of its 171 rooms and 67 suites.

Loews Regency Hotel Lobby in Midtown Manhattan

 

The Loews Regency Hotel in Midtown Manhattan re-opened after a yearlong, US$100 million redesign. The 379-room hotel includes four private meeting spaces, a restaurant and complimentary in-room Wi-Fi.

 

The Hilton Garden Inn Central Park will open in New York City on January 27.

 

Hotel Loyalty Program News

Starwood is offering Preferred Guest program members 2,500 bonus points for every five nights they stay at participating properties through April 30. Those who stay for 25 eligible nights earn an extra 5,000 Starpoints. Members must register for the promotion before February 28.

 

A new Marriott MegaBonus promotion, set to run from February 1 through April 30, allows Marriott Rewards members to earn one free night stay after two qualifying stays. The company may offer other rewards promotions, based on individual customers' histories, although it generally allows customers who request it to switch from a targeted reward to the generic one. The promotion requires registration before March 31. 

 

The Sky Deck at the Delta Sky Club - Atlanta, courtesy of Delta Air Lines; United Air Lines by InSapphoWeTrust via Wikimedia Commons; LaGuardia Airport by Valery Pugatch; Loews Regency Hotel Lobby in Midtown Manhattan, courtesy Loews Regency Hotel 
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