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We’re back from an action-packed week! At the ECN Impact Awards, we were one of three event sponsors and one of 160 award finalists. At EDS, we heard from Grant Imahara of MythBusters fame and connected with our network of sales reps and distributors for our annual sales meeting. With our superhero theme, we focused on two simple questions: "What’s missing to find more of the right clients? What’s needed to dispel myths about next?”
Here’s our strategy forecast -- because superheroes share knowledge to help others:
No more large versus small:
As the recession hit, companies of all sizes did anything to capture any part of the market. Amidst an honest recovery, companies again have opportunity to redefine their core competencies. Large production and niche custom entities are competing less and less for the same business.
It’s smart to say yes to no:
Companies can be more selective to cultivate leads and build relationships with collaboration and patience. For example, it can take Electrocube upwards of six months to land a first order, but partnering to create high quality custom parts yields us lasting partnerships for demanding new applications.
High power is the new microelectronics:
Microelectronics has been the focus for 30 years. But its development has stabilized. High power applications -- including high temperature, high current and high frequency -- will continue to accelerate in redesign for greater capacity and efficiency.
In response to this demand, we’ve launched two new high temperature capacitor series -- Metallized Polypropylene and Metallized Polyphenylene Sulfide. And, to meet even higher temperature demands in the future, we have new Teflon caps under development.
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