Were you one of the thousands of people that visited Truck World last month? If you were job hunting did you find a carrier to call home? If not then you may have lost some very important ground when connecting with a carrier. In this issue learn the proper way to work a truck show to get the results you want. Opportunities are what you make them! Make sure you read to the bottom and get my special gift.

Enjoy and be safe!

Bruce

Learn How to Find the Perfect Truck Driving Job at a Truck Show

In Canada most people think about the year in the four seasons of Winter, Spring, Summer, and Fall. Ask any Canadian you meet for the first time or go catch up with an old friend and the conversation usually starts with the topic of weather or ends with the topic of weather. Ask a truck driver about the seasons and you will get a different take. If the driver is still on the road you will get comments like construction season or camper season. In the transportation industry we have truck show season that just kicked off in Ontario with Truck World. There will be a host of indoor shows to the end of May and then the outdoor shows will begin. Every show has a purpose and it is important to know why you are attending a show or you may miss important opportunities.

I love big trucks as much as anyone and for the most part enjoy the shows for that reason alone, but I do attend for other reasons and you should too. Your purpose for attending the show may be different than the next person so it is important to know why and prepare properly. Each vendor has a purpose for the show whether it is for recruiting, improving a brand, launching a new service, or reaching new customers. They pay a lot of money to be at the shows and each attendance is a calculated decision. Your attendance should be just as focused depending on your reason for attending.

Say you are a proud parent wanting to show your kids the big world of trucking. Then your focus at the show would be to make sure you hit all the fun zones, play areas, and so on at the show. You will want to get them balloons, have them sit in a truck, and get anything geared to the kids. You wouldn't take young children to the tire manufacturer or engine oil manufacturer because it isn't your focus.

Maybe you are an owner operator looking for new technology or equipment to help you increase profit margins for your business? Your focus would be to remain focused on visiting the technology manufacturers at the show although they give put some cool tidbits. Unless you have the kids in tow stopping at the balloon guy would be a waste if time.

If you are like many new drivers finding a carrier to call home may be your focus for the show. If that is the case hitting the Recruitment Pavilion or visiting all the carriers should be your goal for attending the show. Being ready with a resume either in print or on your phone ready to send to a recruiter should be a priority for the show. Finding out who will be at the show ahead of time and having a list already set up of who you want to see should be your first goal so that when you attend the show you know who you need to see.

Now I'm not suggesting that you can't see other things at the show or enjoy all the interesting things that go on at truck shows. Certainly make sure you take everything in if possible but with a focus or goal for the show will make sure you don't miss important areas. I don't know how many times I see people wanting to find a job and when they are told how to go about job hunting at a show, they don't do it. They walk around aimlessly and miss huge opportunities. Enjoy the show, but having that focus will help you get the benefits you want out of the show possibly taking your career to new heights. Don't miss great opportunities by being unfocused.

Their are many shows and events coming up for the summer months. The next one is the Road Today Truck Show on May 28, 2016 in Brampton Ontario. In June we have the next Smart Trucker Seminar in Grimsby Ontario at the Casablanca Winery Inn on June 14th. You can register and find out more information for both of theses events at roadtoday.com. I look forward to seeing you out at these events and remember, stay focused!