A coordinated fall recruitment plan is in the works that is being designed to: 

• Simplify the sign-up process for families and leaders,
• Develop and implement a balanced approach to membership and marketing,
• Provide consistency in programming across the council, and
• Build excitement in healthy units to drive retention.

Why is this something we need to do? 

• Youth membership has been declining for years and was down 8% last year.
• The leadership of our council and its districts recognizes the need to better support our units, specifically as it relates to providing training and planning resources so volunteers have all the necessary tools to provide high-quality programs.
• Youth and families need Scouting now more than ever and this plan represents an opportunity we can all get behind to ensure that we're getting the word out about joining our great programs.

What's in it for our unit?

• Council-wide marketing efforts to reinforce local promotions.
• Large council financial investment.
• Campaign Blast-Off slated for April with seminars for calendar, budget and promotion planning.
• Personal meetings with Cub Scout pack leadership to listen to your needs and develop a plan.
• Simplified sign-up event with less work for the unit.
• Turn-key den, pack, troop, and crew meeting plans based around a rocket theme that will incorporate new program updates and STEM.
• Camp events supporting the recruitment theme and providing excitement and program.

Stay tuned at roundtables and colbsa.org over the next several months for more details!

Boy Scouting: Rocketman Build an Adventure!