Leveraging your intellectual property (i.e. your message) is your key to freedom. Finding more and more ways to take what you've got and repurpose, repackage, "re-productize" it, is what will enable you to "duplicate yourself" so that your message can keep on working even when you're sleeping.

Whether it's something you've written, a talk you've delivered, or perhaps something that only lives in your brain but that you continually share with others... capturing, packaging, productizing it, is what will not only create freedom for yourself now, but in perpetuity. It is these "products" that will help share your message when you're not there to share it yourself and it will be part of the legacy you leave.

Our theme for August, "Repurpose Your Message" will be the driving conversation throughout our TweetChats, Virtual Roundtable, blog content and social media posts this month. We invite you to join the conversation and connect with your WSA family now!