Is spending time increasing my presence on the internet really worth it?
WE ARE GOING TO SAY IT AGAIN
Some excellent research has taken place in the last few years that gives compelling evidence that consumers are overwhelmingly using the internet to find local businesses.
According to a study done in 2011 by ComScore
38% of people search for info about local businesses online
61% of smartphone users
search for local businesses on their devices
64% of tablet users
search for local business information at least once per week
60% of people
who search for things local use daily deals
An ever increasing number of people searching for local businesses online want to find reviews.
More consumers than ever before are learning about local businesses on their smartphones/tablets and are using the internet to find local businesses.
The importance of having an online presence is paramount an having that presence optimized throughout the web is even more important.