THE LATEST IN P2P FUNDRAISING NEWS
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In the June 2016 newsletter
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Greetings!
Retention is one of the biggest challenges facing peer-to-peer programs.
Many groups invest heavily in attracting new participants - and then watch the majority of those fundraisers disappear after one year. Fortunately, groups can improve their retention rates by embracing a holistic approach to connecting with participants. Here are three steps that have made a difference for peer-to-peer fundraising programs:
- Acquire the right fundraisers: Effective retention begins long before you even start marketing your program. "It begins with acquisition and thinking about who are the people who are most likely to come back," says Donna Wilkins, Charity Dynamics' chief executive. "Focus on those personas and make reaching those people central to your acquisition efforts." Wilkins suggests focusing on people who have a strong affiliation to your cause and who are particularly interested in the P2P activity you're promoting.
- Get personal: Organizers of the Hill Country Ride for AIDS in Austin, Texas, call each person who takes part in its annual ride to thank them for making an impact. This personal approach makes a difference for fundraisers, many of whom agree on the spot to come back next year.
- Recognize your veterans: A number of nonprofits make a big deal of fundraisers who take part in multiple campaigns. The National Kidney Foundation, for example, goes out of its way to call returning participants in its Kidney Walk "veterans" - and recognizes their efforts throughout each event. St. Baldrick's Foundation has created a special society for seven-time participants, called Knights of the Bald Table. Other organizations provide special ribbons or medals to those who regularly take part in their campaigns.
For more advice on how to improve your campaign's retention rates, join us for a special P2P Master Class with Charity Dynamics chief executive Donna Wilkins, who will share her insights and answer your questions on July 13 at 1:30 p.m. Register now!
Best,
David Hessekiel President, Peer-to-Peer Professional Forum
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FOCUS ON:
Cracking the Code on Suggested Donation Amounts
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Research tells us that offering donors a choice of giving levels on a donation form can significantly increase the average donation size, but do you know why this tactic is so effective?
It turns out that so-called "online donation shaming" could be the key. A recent study from Bristol University found that when a donor sees larger donations on a friend's fundraising page they are motivated to increase the size of their own donation.
The researchers found people were likely to give more when large gifts had been donated immediately before them.
There's even a formula: For every £10 ($15.40 USD) a donor gives above the average donation amount in a campaign, they increase the amount of a subsequent donation by £2.50 ($3.80 USD).
Suggested giving levels are effective for the same reason -- they tell your donors what gift size is "appropriate."
Read more about the science behind suggested giving and get some tips on identifying the right levels for your program in the recent Dynamic Donation Amounts eBook.
Sponsored by
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ON THE CALENDAR IN JULY REGISTER TODAY |
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MASTER CLASS
Retaining Your P2P Fundraisers
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Wednesday, July 13 at 1:30 pm ET Eager to boost your peer-to-peer program's performance? There are many factors, of course, but one key factor is retention! You work hard to acquire new participants, but it can be hard to keep them involved. Donna Wilkins, CEO and Founder of Charity Dynamics will share a tactical guide to participant retention. Hint: It starts before they even cross the finish line. Join us and learn these essential retention actions: - How to use persona targets to engage participants
- When multi-channel messaging is essential
- Which resources you will need
- The importance of the tie between engagement and retention
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Use your summer to find your next exciting P2P fundraising job on our Job Board! New listings from ZERO - The End of Prostate Cancer, LeadDog Marketing Group, The ALS Association Golden West Chapter and many more.
Featured Job:
Free to Breathe seeks a n energetic, results-driven Regional Events Manager responsible for achieving fundraising and awareness goals for Run/Walk and Yoga Challenge programs in Brooklyn, NY, Hartford, CT, Atlanta, GA, and Washington, DC. Start your new career today and join the movement to defeat lung cancer! More details here.
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Free Webinar:
Transform Your Sponsorship Approach
Thursday, July 14 >> 2:30 - 3:30 pm ET
Do you feel a rush of anxiety when planning on explaining a sponsorship revenue gap to your board? Are you sending the same worn-out old proposal to every sponsor? You know the one... the proposal that's been patched together from sections out of the last seven proposals that didn't get funded.
If so, you are ready to transform your sponsorship approach and start producing results to be proud of. Join Staci Cross of Children's Miracle Network and Rachel Armbruster of ACG, Inc. as they share the key strategies that have led to Miracle Challenge's growth in support from corporate partners like Marriott, Cumulus Radio, and Credit Unions. You will walk away with the formula needed to win big sponsorships and look like a hero at your next revenue and budget meeting. You Will Learn: - How the Children's Miracle Network is capturing the attention of major corporations and generating millions in revenue
- The tested process for moving a corporate relationship from introduction to close (and renewal!)
- Common mistakes that MUST be avoided.
Free thanks to sponsorship from
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SAVE THE DATE >> 2017 P2P Forum Conference
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