THE LATEST IN P2P FUNDRAISING NEWS
April 2016 
IN THIS ISSUE:

Greetings! 

Because do-it-yourself P2P fundraising is relatively new, the playbook for recruiting and retaining independent fundraisers is still being written.
 
But some best practices are starting to emerge.
 
Mike Kirkpatrick, director of marketing at the Canadian Cancer Society's Ontario Division and architect of its highly successful Cancer Fighters DIY campaign, recently outlined three keys to building a successful DIY program: 
  • Be Visible: Nonprofits with successful DIY campaigns must work to build a high level of awareness, so that it is top of mind when fundraisers are thinking about their cause. They should also invest heavily in search engine optimization and Google ads to make sure they are easy to find, Kirkpatrick says. 
  • Keep it Simple: "It's important to avoid getting too complicated with the amount of information," he says. "Ultimately, you're trying to tap into the basic mechanics of getting involved." 
  • Stay Engaged: Don't rely on your website to provide all of the information. Devote resources to making sure you provide personal attention to fundraisers. "You want to have that live connection," Kirkpatrick says. 
Check out our recent interview with Kirkpatrick for more advice on building a successful DIY program.  

Best,

 
David Hessekiel
President, Peer-to-Peer Professional Forum 

Light bulbFocus
4 New Ideas for a Creative P2P Campaign

We're regularly amazed by the creativity of organizations and DIY fundraisers who raise money through peer-to-peer campaigns.
 
Here are the four latest additions to The Big List of Peer-to-Peer Fundraising - a great resource if you are considering new programs for your organization: 

 

Britain's Biggest Breakfast

Cancer Research UK has whipped up a delicious new do-it-yourself campaign -- challenging its supporters to host fundraising breakfasts for friends and family to raise money on its behalf. 

 

Shred-a-Thon

The High Fives Foundation has recruited snowboarders for a Colorado shred-a-thon. 

 

Unicycle Mountain Ride

We've seen people ride unicycles for charity. We've seen people mountain bike for charity. But, until now, we've never seen anyone crazy enough to try to ride a unicycle down a mountain. 

 

PipeBand-a-Thon

You can't go wrong when you combine kilts, bagpipes, and charity. These guys played their pipes for 12 straight hours to raise money.

WebinarFree Webinar
Knock Your DIY Acquisition out of the Park

Wednesday, May 25 at 1:30 pm ET

So you built a DIY program - now they will come? Wrong. You need to actively acquire supporters! Whether you are just starting out or want to put some oomph into current efforts, this webinar is for you! In less time than it takes to buy crackerjacks at an MLB game, you will learn 5 key steps to getting a home run for your DIY acquisition campaign. Plus, hear how the superstars at the Canadian Cancer Society used these tactics to grand slam their DIY program to over $3M.

You will learn:
  • Why DIY acquisition is not like 'Field of Dreams'
  • How Canadian Cancer Society is knocking DIY out of the park
  • What acquisition enhancing tactics will boost your program (and are totally legal)
You will receive:
  • Unlimited access to the recorded version of this webinar (a great option if you're not able to attend on the designated date and time)
  • The opportunity to ask questions of the presenter (live attendees only)
  • A download of the PowerPoint presentation that accompanies this webinar

Sponsored by


SponsoredTip
Focus On:
Corporate Gift Matching - A P2P Secret Weapon

The majority of Fortune 500 companies now offer employee gift matching as part of their corporate social responsibility programs. It's exciting to see how many employers are matching donations to charitable organizations ... often dollar-for-dollar!

Corporate gift matching is a rising trend, but the potential of these programs is too frequently overlooked by peer-to-peer or community fundraising managers.

In a run, walk, cycle (or challenge!) event, donors are pledging to support a loved one or friend. Corporate gift matching is a fantastic way to immediately expand the impact of those one-time pledges from donors who are new to your cause.

Donor psychology also comes into play in a big way when your messaging includes corporate gift matching. Research shows that just mentioning the possibility of corporate matching on an online donation form can increase the average gift size by 51%!
Don't leave money on the table. 


Sponsored by



Update
Marathon Updates

Photo by Gregory Regalado
This month's Boston Marathon brought in more than $16 million for charities, up slightly from 2015.  

The organizers of October's Chicago Marathon recently reported record results for nonprofits in 2015. 
Job Opportunity

Where can you find the most exciting peer-to-peer fundraising job opportunities? Our job board of course!

Recent postings include opportunities with the Hydrocephalus Association, The Realbuzz Group, ZERO - The End of Prostate Cancer, Free to Breathe and LeadDog Marketing Group, Inc.

Featured Job:

The Organization for Autism Research (OAR), is searching for their next manager of endurance fundraising. The position, based in Arlington, Va., will oversee all endurance fundraising to include the RUN FOR AUTISM, iRUN FOR AUTISM, and TRI FOR AUTISM programs as well as OAR's participation as a charity partner with the Tough Mudder series and beginning next year two IRONMAN races.  Get more details on this opportunity.
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