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THE LATEST IN P2P FUNDRAISING NEWS
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IN THIS ISSUE:
WEBINAR >> Collegiate P2P Fundraising: Insights from UP 4 THE FIGHT
Focus: Turning Participants Into Donors
Is Your Next Job Waiting?
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Greetings!
Sydney Van Horn has learned a valuable lesson about college students as she has built the Elizabeth Glaser Pediatric AIDS Foundation's highly successful UP 4 THE FIGHT dance marathon series.They ask a LOT of questions."In the beginning, I was not prepared for the amount of deep questions I received," Van Horn said in a recent interview . "But over time, I realized what they were looking for: personal stories, personal experiences, innovative and interactive activities and data, and other ways to connect with a cause that is so far removed."When you think about it, college kids aren't that much different than other P2P fundraisers. They want to know that when they ask their friends to donate that the money will help make a difference.It's up to us, as P2P professionals, to show that impact in real and tangible ways.You can learn more about how Van Horn is showing that impact through UP 4 THE FIGHT during a live webinar on September 29 at 3 p.m. ET.
Best,
David Hessekiel
President, Peer-to-Peer Professional Forum
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Love what you see? Spread the word!   
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 UPCOMING WEBINARS |
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Tuesday, September 29 at 3:00 pm ET
Join an in-depth discussion with the Elizabeth Glaser Pediatric AIDS Foundation's Sydney Van Horn on how technological and marketing changes led to dramatic improvements in the UP 4 THE FIGHT collegiate dance marathon program.
In this webinar you'll learn: - What the current collegiate fundraising landscape looks like
- The importance of aligning your program goals with your selection of an online fundraising platform
- The process of a proper technical evaluation and what features to look for
- Where the future of fundraising is moving for nonprofit professionals, supporters and donors
Free thanks to sponsorship from
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FOCUS:
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For many participants, simply showing up for an event is enough to prove their dedication to a cause. But more organizations are focusing efforts on getting people to donate in addition to participating in an activity. And, recent studies, like the 2014 Blackbaud Peer-to-Peer Fundraising Study, show that donors make better fundraisers.
Here are some easy things you can do to encourage your program participants to make donations:
- Don't use terms like "self donation," "self gift," or "self pledge." Outside of the world of professional fundraising, people don't readily understand these words. Try: "Be the first to make a donation and show how important it is to protect our rivers!"
- Design your event registration process so that the donation step is less of an option and more of an inherent part of the process. Try: "I can't wait to do the Run to Save Sea Lions in October! In the meantime, I want to protect them NOW by giving $___!"
- Be transparent about your registration fee. Is your fee a barrier to entry that needs to be discounted or waived? Or, is it there to help defray event costs so that more money raised can go to your cause? Try: Your registration fee gets you to the start line, but your donation gets us one step closer to a cure.
For more ideas to engage participants as donors and fundraisers check out a blog post by Blackbaud's Shana Masterson
Content sponsored by
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Our Industry Job Board is a great spot to check out new peer-to-peer fundraising opportunities. New postings from ALSAC/St. Jude Children's Research Hospital, Free to Breathe, ZERO - The End of Prostate Cancer and LeadDog Marketing Group.
Featured Job:
The nation's leading prostate cancer nonprofit is expanding its outreach to save lives by adding several new positions in events, communications, and advocacy building. The National Director, Peer-2-Peer Fundraising will provide support for community engagement initiatives and work with volunteers in the run/walk, political advocacy, and education areas.
Right organization, wrong position? There are currently three other positions with ZERO - The End of Prostate Cancer on our job board.
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