THE LATEST IN P2P FUNDRAISING NEWS
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IN THIS ISSUE:
2 Webinars You Won't Want to Miss
How to nurture your P2P fundraisers
Looking for a new job?
August 2015
Greetings! 

If your group has a hard time getting peer-to-peer participants to send fundraising e-mails, you have lots of company.

Don't give up hope. There are proven ways to get more of your participants to hit send.

To get big results, start very small, counsels Shana Masterson, a senior consultant at Blackbaud.

Asking a participant to email five of their closest friends will yield much higher compliance than asking them to unleash emails on all of their contacts. "It'll build the participant's confidence in sending emails because they'll learn how to use the email tools, and also because that group of people is more likely to make a donation."

For more advice on effective e-mail strategies and insights from a new study on the subject, check this out. 

Want more ways to make email work for your program? We're offering a masterclass on September 10 with expert Mandy O'Neill called "7 Genius Email Marketing Tips to Recruit Participants & Fire Up Your Fundraisers." Register today.

Hope the rest of your summer is great and good luck gearing up for fall events.

Best,

David Hessekiel
President, Peer-to-Peer Professional Forum

Webinar3WEBINARS YOU CAN'T AFFORD TO MISS

Thursday, September 10 at 1:30 pm ET 

Join ConnectedNonprofit's Mandy O'Neill for this one-hour insider insights webinar to supercharge your email marketing with latest tested and scientifically-backed email marketing tips. Learn how to fire up your fundraisers and persuade more participants to register for your event.
 
Don't miss this one hour opportunity to learn:
  • What moves your email readers to take action -- and what turns them off
  • A tried-and-true email template for when you're stuck for what to day
  • The one thing your email must do to inspire your reader to action
  • Subject lines that get opened (and you can swipe these!)  
Price: $99 or free for Peer-to-Peer Professional Forum Members

Tuesday, September 29 at 1:30 pm ET 
Join an in-depth discussion with the Elizabeth Glaser Pediatric AIDS Foundation's Sydney Van Horn on how technological and marketing changes led to dramatic improvements in the UP 4 THE FIGHT collegiate dance marathon program.

In this webinar you'll learn:
  • What the current collegiate fundraising landscape looks like
  • The importance of aligning your program goals with your selection of an online fundraising platform
  • The process of a proper technical evaluation and what features to look for
  • Where the future of fundraising is moving for nonprofit professionals, supporters and donors

Free thanks to sponsorship from 
 
TipFOCUS ON:
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Like any relationship, the key to continued interest is engagement. By including a nurture series in your communication strategy, you will build profound connections with these key supporters. 
  • Segment: Creating a persona for different types of supporters is an essential tool in any engagement strategy, but your peer-to-peer participants definitely deserve a persona of their own. 
  • Automate: Use automated marketing to ensure that they hear from you on a regular basis. You need to reach out regularly and offer relevant information about your organization, cause and P2P programs. Be careful not to go overboard on the emails though.
  • Analyze: After establishing the nurture series, analyze your communication. Open and click through rates will tell you a lot, but examining if participants are returning or getting involved in other ways is also important to analyze.
For more information on how to effectively nurture your peer-to-peer participants, visit the Charity Dynamics blog, The Workshop.

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Job Opportunity

Our Industry Job Board is a great spot to check out new peer-to-peer fundraising opportunities.  New postings from The ALS Association, ALSAC/St. Jude Children's Research Hospital, Free to Breathe and Plenty.

Visit our Job Board for details on the wealth of great peer-to-peer opportunities waiting for you.

Featured Job:
Program Manager - Team CHM
Team CHM is an athletic fundraising program that benefits the Choroideremia Research Foundation, a group working to find a cure for Choroideremia (CHM) a rare inherited eye disease that leads to blindness. The Program Manager is a new position that will continue to develop and support the Foundation's Team CHM fundraising program, one of the organization's major programs. 

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