THE LATEST IN P2P FUNDRAISING NEWS
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IN THIS ISSUE:
Webinar July 28: The secrets behind St. Baldrick's most successful fundraisers
Peer-to-Peer Participants Who Use E-mail Raise More Money
Looking for a new job?
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Greetings!
For many of us, summer is less hectic than the busy spring and fall event seasons. It's a great time to improve your peer-to-peer campaigns -- and one of the best places to focus is on your social-media strategy.
You'll get more mileage from Facebook, Twitter and your other social-media efforts by following a few simple rules of thumb:
- Talk 'To,' Not At - Take some time to listen, to ask questions, and to share. The ideas is to get more people to follow and engage with you - which will ultimately lead to more eyes on your announcements and calls-to-action.
- It's Not Really About You - The most successful organizations on social media are the ones who understand that they are building communities rather than promoting themselves. Before you create your next post, start with a simple question: What's the best way to make this post about our supporters?
- Give Your Supporters the Tools, And Then Get Out of the Way - Be willing to resist the urge to "own" all communications on social media. Instead give up control - and trust your supporters to speak on your behalf. This requires a bit of a leap of faith on behalf of your organization, but it's a leap worth taking.
Read the full article to get more tips on leveraging your social media efforts along with ideas from charity:water, Movember and The Alzheimer's Association.
Sincerely,
David Hessekiel
President, Peer-to-Peer Professional Forum
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Love what you see? Spread the word!
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Tuesday, July 28 at 1:30 pm ET
For most peer-to-peer fundraising professionals, recruiting new participants isn't the biggest challenge. It's getting them to come back.
Join us for valuable lessons on retaining participants from the people behind the St. Baldrick's Foundation's "brave the shave" events. This children's cancer research organization has made an art of creatively engaging and recognizing participants that turns many into driven, multi-year supporters.
Most notable is the League of Legendary Heroes program. To date, 2,200 supporters who've shaved their heads for seven years have been inducted into this elite club in public ceremonies that acknowledge their loyalty and passion for the cause. That group has raised nearly $21 million for St. Baldrick's.
Don't miss this one hour opportunity to learn how to:
- Develop imagery and messages that inspire supporters to develop feelings of belonging and loyalty to your organization
- Communicate with peer-to-peer fundraisers in ways that move them to act on your behalf again and again
- Train and equip chapter staff or volunteers to create memorable experiences for participants before, during and after the fundraising event.
Price: $99 or free for Peer-to-Peer Professional Forum Members
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P2P Participants Who Use Email Raise More
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E-mail solicitations remain an effective tool for peer-to-peer fundraisers.
But a new study suggests that charities need to do much more to encourage participants in their peer-to-peer fundraising events to utilize e-mail.
A 3-year review of peer-to-peer fundraising results for 169 charities by the technology company Blackbaud finds that only a small percentage of event participants solicit donations through emails. But those who do raise substantially more money.
Learn to get more of your participants to send e-mails on your behalf -- and raise more money -- by checking out our Peer Review blog.
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Want to hear from us more than once a month? Join us on:
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Our Industry Job Board is a great spot to check out new peer-to-peer fundraising opportunities. In the last month we've posted new openings with Shatterproof, Alzheimer's Association MA/NH Chapter & ALSAC/St. Jude Children's Research Hospital. Visit our Job Board for details on all the great peer-to-peer opportunities out there
Featured Job:
This is position, based in Boston, plays a key role on the National Best Buddies Challenge team responsible for overseeing the communications plans and general participant fundraising efforts for all Best Buddies Challenge events (including but not limited to the Best Buddies Challenges: Hyannis Port, Hearst Castle).
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