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THE LATEST IN P2P FUNDRAISING NEWS
 
IN THE MARCH ISSUE:

 
 

Stay out of the spotlight.

That's the mantra that the ALS Association must keep repeating if it is going to successfully build on last year's Ice Bucket Challenge, says Lance Slaughter, the organization's chief chapter relations and development officer.

Instead of trying to claim ownership of the Ice Bucket Challenge last summer, the ALS Association saw itself instead as a vehicle for helping to tell the story about ALS and the effort to find effective treatments. It championed the efforts of the people who started the campaign and provided potential supporters with tools that helped them understand its work. But it was careful not to put itself ahead of the people it helps.

As a result of the Ice Bucket Challenge, more than 2.5 million new donors contributed roughly $115-million to the ALS Association - more than half of the $220-million raised worldwide through the challenge.

While that money is significant, Slaughter said in a video interview that his organization's work is just beginning. It now has an opportunity to engage directly with those new donors to help them continue to work on behalf of fighting the disease. But it can only do so if it continues to put its mission front and center in all of its communications and outreach.


"The Ice Bucket Challenge started not because the ALS Association engaged in a conversation with the general public. People living with ALS engaged in a conversation with the general public and asked them to pay attention and become concerned with the disease they are living with," Slaughter said in the interview. "What we need to do is continue to enable that conversation, ensuring that people with ALS are front and center in this dialogue and give them a platform to speak to the general public to elicit concern and engagement."

I invite you to check out our video interview with Slaughter -- the first in a weekly series of videos we'll be running on our new Peer Review blog this spring.

Sincerely,
 

David Hessekiel

President

Peer-to-Peer Professional Forum


Mobile Engagement for Peer-to-Peer Fundraisers 

Wednesday, April 29 at 1:30 pm ET

 

Mobile devices are a vital part of your personal communications. But if you're like most peer-to-peer fundraisers, you aren't yet incorporating mobile messaging into your interactions with supporters and volunteers.

 

Join the Peer-to-Peer Professional Forum and experts from World Vision to learn how more effectively engage with your supporters on mobile devices. 

 

During this one-hour session you will learn how to:

  • Use text messaging to inspire your runners and riders as they prepare for your next event.
  • Develop an effective mobile email strategy.
  • Make smart decisions for presenting information through mobile websites and apps.

Speakers

  • Michael Forsberg, Marketing & Communications Director, Team World Vision
  • John Overy, Director of Mobile Technology and Mobilization, World Vision

 


 

CSTAbove All, Be Authentic


 
Anthony Carbajal has simple advice for peer-to-peer fundraisers who are looking to build deeper connections with potential supporters: be authentic.

 

Carbajal, who created a powerful video last summer about his experience living with ALS that raised more than $3.8-million, told our new Peer Review blog that the success of his viral video holds lessons for charities.
 

"The biggest thing is being authentic and translating that authenticity to their audience and having them believe it," said Carbajal, the recipient of the Peer-to-Peer Professional Forum's annual Cash, Sweat and Tears Award. "Yes, you have a cause, but if the people contributing don't feel the need or understand the story, they aren't going to be as involved."
 

Do you have an idea for a topic or have a resource that you'd like to share with your fellow peer-to-peer fundraisers? Submit your topic or idea for Peer Review by contacting Peter Panepento at peter@peertopeerforum.com


 

JobsNEW SEASON, NEW PROFESSIONAL ADVENTURES AHEAD?
Job Opportunity

Check out recent job opportunities posted on our Industry Job Board:
  • The Oregon Chapter of the Alzheimer's Association seeks a Development Director
  • Texas Chapter Manager needed for ZERO - The End of Prostate Cancer
  • Firefly Partners is looking for a Support Manager, a newly-created role 
  • Two event fundraising positions with the American Lung Association of the Mountain Pacific 
Visit our Job Board for details on these and other great peer-to-peer opportunities