Our latest Peer-to-Peer Fundraising Thirty -- which tracks the 2014 results of the 30 largest programs -- shows the changing face of the peer-to-peer world in striking detail.
The report, released this week at our annual conference in Orlando, found tremendous vitality among many newer programs. Many longstanding, high-profile programs continued to decline.
As always, the American Cancer Society's massive Relay for Life series was by far the biggest program - raising more than $335-million last year. But 2014 was a down year for Relay -- its revenues declined by $45-million compared with 2013.
Setbacks at big programs like Relay for Life or Komen's Race for the Cure don't tell the whole story. In fact, many newer programs built around regional cycling events or individualized activities such as growing mustaches or shaving heads reported huge gains.
The fastest growing top-30 program in America was Memorial Sloan Kettering's Cycle for Survival, an indoor stationary bike program, where revenue grew by nearly 43%. New to the top 30 this year was The American Foundation for Suicide Prevention's Out of the Darkness Walks, which grew by 32.4% to raise $12.5 million and snag the #30 position on the list.
For the first time, our Peer-to-Peer Fundraising Thirty includes a narrative report that digs into the data and includes insights from the leaders of many of the largest peer-to-peer programs. I invite you to download it for free.
David Hessekiel
President
Peer-to-Peer Professional Forum