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THE LATEST IN PEER-TO-PEER FUNDRAISING NEWS
 
IN THE FEBRUARY ISSUE:

Greetings! 
 

Our latest Peer-to-Peer Fundraising Thirty -- which tracks the 2014 results of the 30 largest programs -- shows the changing face of the peer-to-peer world in striking detail. 

 

The report, released this week at our annual conference in Orlando, found tremendous vitality among many newer programs.  Many longstanding, high-profile programs continued to decline.

 

As always, the American Cancer Society's massive Relay for Life series was by far the biggest program - raising more than $335-million last year. But 2014 was a down year for Relay -- its revenues declined by $45-million compared with 2013.

 

Setbacks at big programs like Relay for Life or Komen's Race for the Cure don't tell the whole story. In fact, many newer programs built around regional cycling events or individualized activities such as growing mustaches or shaving heads reported huge gains.   

The fastest growing top-30 program in America was Memorial Sloan Kettering's Cycle for Survival, an indoor stationary bike program, where revenue grew by nearly 43%. New to the top 30 this year was The American Foundation for Suicide Prevention's  Out of the Darkness Walks, which grew by 32.4% to raise $12.5 million and snag the #30 position on the list.

 

For the first time, our Peer-to-Peer Fundraising Thirty includes a narrative report that digs into the data and includes insights from the leaders of many of the largest peer-to-peer programs. I invite you to download it for free.  


 

David Hessekiel

President

Peer-to-Peer Professional Forum

 

P2P30HighlightsPEER-TO-PEER THIRTY HIGHLIGHTS

A diverse group of peer-to-peer fundraising programs posted robust growth in 2014
The biggest declines in 2014 came from some of the largest and most established peer-to-peer programs
CSTOur Cash, Sweat & Tears Award Winner


 
Anthony Carbajal - the creator of a poignant Ice Bucket Challenge Video that has raised $3.8-million for The ALS Therapy Development Institute - has been named the 2015 recipient of the Cash, Sweat & Tears Award.

 

The award, which annually honors an extraordinary volunteer who has taken on physical challenges or overcome tremendous obstacles to raise money for charity, was presented in Orlando at the annual conference of the Peer-to-Peer Professional Forum, which oversees the Cash, Sweat & Tears program.


 

WebinarTWO GREAT WEBINARS IN MARCH

 

Insider Insights: How to Build Engagement and Raise More Money Through Social Media

 

Wednesday, March 11 at 1:30 pm ET

 

Social networks offer peer-to-peer fundraisers an array of low-cost tools to engage our supporters in new ways and enlist volunteers to raise more money on our behalf.

But as these networks evolve, it's often difficult to keep track of the latest trends and understand how we can best use Facebook, Twitter, Instagram and other communities for our peer-to-peer campaigns. Join nonprofit social-media expert Peter Panepento - the architect of The Chronicle of Philanthropy's social-networking presence and content strategist for the Peer-to-Peer Professional Forum - for an interactive webinar in which he will share social-media best practices and explore some of the most effective P2P social-media campaigns.

 

PRICE: $99 or FREE for Peer-to-Peer Professional Forum members 

 


 

The Crystal Ball's Predictions for Peer-to-Peer Fundraising

 

Wednesday, March 25 at 1:30 pm ET

 

Join Charity Dynamics CEO & Founder Donna Wilkins as she releases new peer-to-peer research findings for the first time. Additionally, you'll get real-world insight from Nancy Palo, National VP, Community Empowerment at Shatterproof, as she shares the strategy behind starting and growing a peer-to-peer fundraising program.

 

Free thanks to sponsorship by 

Charity Dynamics Logo
 


 

JobsLOOKING FOR YOUR NEXT CAREER ADVENTURE?
Job Opportunity
Check out recent job opportunities posted on our Industry Job Board:
  • Multiple positions open at ZERO - The End of Prostate Cancer   
  • Plenty seeks a Data Associate
  • The Melanoma Research Foundation is looking for a Miles for Melanoma Event Coordinator
  • Two positions in New York available with Covenant House International 
Visit our Job Board for details on these and other great peer-to-peer opportunities