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THE LATEST IN PEER-TO-PEER FUNDRAISING NEWS
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IN THE DECEMBER ISSUE:
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Greetings!
In case you had any doubts, a new study confirms it: Donors hate the idea of paying for overhead.
Telling potential donors that fundraising overhead costs would be covered by a benefactor increased their donation rate by a whopping 80 percent, according to the study by researchers at the University of California, San Diego.
 Savvy fundraisers have been using this piece of donor psychology to their advantage for years. You need only look at the fundraising success of groups like charity:water and the Pan-Mass Challenge as examples. As Pan-Mass founder Billy Starr explained in a recent Peer-to-Peer Professional Forum webinar, his organization relies on corporate and other supporters to underwrite its program expenses and can tell riders that every dollar they raise goes directly to the cause.
"In our world, whether it's a double standard or not, it's proven to be a very dynamic stimulus for people you're asking to raise money using the event's name and the charity's name," says Starr, whose organization raised more than $40 million at its charity ride this year.
Despite its success, the so-called 100 Percent Model has proven to be quite controversial. Critics, like Dan Pallotta , GuideStar, and the BBB Wise Giving Alliance say nonprofits should be sending the opposite message when talking to donors because overhead is necessary for a well-run charity
Has your group benefited from the 100 Percent Model or taken a stand against it? It's the first topic we explore in the new "Peer Review," blog. We invite you to weigh in or just check it out today.
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Love what you see? Spread the word!   
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 A New Venue for Sharing Peer-to-Peer Resources & Advice |
We are excited to announce the launch of Peer Review, a new blog that offers the peer-to-peer fundraising community a new venue for discussing trends, gathering advice, and sharing best practices.
We need your help in identifying topics, guest authors, and resources that are worth sharing. If you have an idea to share, please contact Peter Panepento at peter@peertopeerforum.com.
And we hope you'll check out some of our initial posts:
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 SPOTLIGHT: CONFERENCE SPEAKERS
As you plan your schedule for the New Year, don't forget to set aside February 24-25 to join us in Orlando for our annual conference.
Here are some of the speakers who will help you gain new ideas and raise more money in 2015:
 Is flat the new up for established walks, runs and other proprietary programs? Amy Boulas, National Director of the Walk to Cure Diabetes for the Juvenile Diabetes Research Foundation, will explore how to help manage your organization's revenue goals - and the expectations of senior management.
 Few charities are trendier than charity:water, which is known for its fast-growing base of young and celebrity donors. But charity:water isn't all glamour. Much of its success comes from the fact that donors trust its message and its finances. Kaitlin Jankowski, charity:water's Supporter Experience Manager, will describe how it uses impact reporting, extreme transparency and a 100% giving model to earn trust with prospective donors.
 Learn how the World Wildlife Fund built Panda Nation, its responsive DIY fundraising platform that provides supporters an interactive and engaging way to support its global conservation efforts. Jonathan Cass, WWF's Senior Specialist for Online Marketing, will describe the tactics his team used to develop its innovative and effective platform and share what he's learned since its launch in March 2014.
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Did we pique your interest?
Hope to see you at the B Resort in Orlando!
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  Focus on: Strategy
The New Year is approaching, which means that your organization's internal dialogue is dominated by metaphors for the new beginning that January brings for your program. Racing toward the finish line in 2014 while simultaneously planning strategically for 2015 is a juggling act that, combined with the holiday frenzy, can be less than festive.
Take a deep breath, pour yourself a glass of eggnog, and relax. Strategy is neither a vague, ephemeral ideal nor a multi-pronged plan of attack for achieving every possible goal.
Put simply, strategy is about clarifying focus.
As you make plans for the upcoming year, follow these three steps to build out your organization's strategy:
- Decide and clarify the purpose of your program.
- Identify where your program sits within your organization overall.
- Identify where your organization sits within the entire peer-to-peer fundraising space.
For a more fleshed-out approach to building a solid strategy for your program in 2015 (and tips for mastering six other peer-to-peer success factors), download our free eBook, click here.
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