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THE LATEST IN PEER-TO-PEER FUNDRAISING NEWS
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IN THE NOVEMBER ISSUE:
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Online badges, handwritten notes and logoed jackets are common ways we recognize volunteers. Increasingly groups are developing uncommon ways to honor peer-to-peer fundraisers who go above and beyond.
St. Baldrick's Foundation - which has enlisted nearly 450,000 people to shave their heads to raise money for research into childhood cancers - invokes the spirit of Camelot.
 Fundraisers who take it all off the top for seven straight years are inducted into the "Knights of the Bald Table." To date, more than 2,100 volunteers (who've collectively raised $20.6 million) have been knighted during often emotional ceremonies. Many participants set knighthood as a goal as their passion for the cause grows.
St. Baldrick's has found that developing a ritual to honor its volunteers can yield powerful results and help weave strong ties between the organization and its supporters.
"Volunteers that get knighted are beyond excited! Reactions range from excitement, pride, and even tears," says Joanna Baumgarten, St. Baldrick's director of fundraising. "As the program has grown, more people are aware of it, and now it's become something people aspire to."
We'd like to learn how your organization is recognizing its volunteers. Join our discussion on LinkedIn to share triumphs and challenges your organization has experienced creating high-impact volunteer recognition programs.
Have a wonderful Thanksgiving!
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 Honor Your Most Inspiring Volunteer |
 
The Cash, Sweat & Tears Award honors the passion of your most extraordinary volunteers - the people who take on physical challenges, overcome obstacles or raise huge sums from friends, family and colleagues for your cause.
It's a simple, free way to recognize the volunteers that are so critical to your cause.
One winner will be honored at the 2015 Peer-to-Peer Professional Forum Conference on February 24 in Orlando with a trophy and a cash contribution to your organization. Every nominee is recognized with a Cash, Sweat & Tears Certificate of Merit.
Support for the Cash, Sweat & Tears Award provided by
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Turning Donors into Fundraisers:
Lessons from best-in-class events,
featuring Tunnel to Towers
Tuesday, December 9 at 1:30 pm ET
Events provide an incredibly powerful channel for non-profits to generate brand awareness, raise additional funds, and inspire more people to get behind their cause. To really maximize the impact of your efforts rests on understanding how to not just reach more donors, but convert donors into fundraisers.
 Listen as Stephen Siller Tunnel to Towers Foundation's Marketing Manager, Erin Albano, CrowdRise's Director of Marketing, Gary Wohlfeill and Eventbrite's Senior Industry Marketing Manager, Christine Bohle share some of the best examples of events across industries that have made a transformative difference in their fundraising potential by enlisting more fundraisers.
Join the webinar to learn:
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Lessons from Tunnel to Towers on how to engage with and leverage the grassroots networks of your top supporters
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Best practices from marquee events and organizations across industries like Boston Marathon, Soldiers to Summits, and Top Spin
- How to employ concepts such as incentives and gamification to increase event registration and fundraising participation
Free thanks to sponsorship from
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 PEER-TO-PEER SPOTLIGHT
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 Video games offer peer-to-peer fundraisers with a great opportunity to connect with a fervent group of potential donors. At the 2015 conference Jeromy Adams, Founder and Managing Director of Extra Life, peer-to-peer fundraising's largest video gaming program from Children's Miracle Network Hospitals, will explain how your organization can tap into the popularity of video games. Read more
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 How can you make sure that your best fundraisers keep coming back to support your cause? During our 2015 conference Endurance Summit, you'll have an opportunity to hear from Sarah Coulam, Smile Train's Senior Manager of Athletics, who will discuss how to build endurance fundraising programs that connect with fundraisers on a personal level and keep them engaged long after they complete their first race. Read more
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 The viral success of the Ice Bucket Challenge has been one of the nonprofit world's most talked about stories in 2014 and has helped many fundraisers see the true power of peer-to-peer fundraising. During our closing plenary, you'll hear directly from Lance Slaughter, the ALS Foundation's Chief Chapter Relations and Development Officer to gain important insights about what peer-to-peer fundraisers can learn from the Ice Bucket Challenge. Read more
Curious about the Peer-to-Peer Spotlight? Each month we go up close and personal with peer-to-peer fundraising professionals to learn what motivates them, how they got their start and some of the challenges they face every day.
Know someone we should spotlight? Let us know.
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 Focus on: Field Staff
As the group on the front lines, your field staff are some of the most important people at your organization. Often times, they may be the only employees your constituents ever meet. When evaluating your fundraising strategy, it is important to consider how well you are supporting and managing your team on the ground. In working and talking with field staff from many organizations, three key themes surfaced:
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Recognition works
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Your team needs a leader, not a friend
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Your seasoned staff may be over seasoned
We don't mean to tease. For full commentary on these themes and what they may mean to you and your program, click here.
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Win a free pass (including travel costs) to attend the 2015 Peer-to-Peer Professional Forum Conference on February 24 & 25 in Orlando, Florida. If you would like to nominate an extraordinary peer-to-peer fundraising professional, please email us.
The scholarship is only open to organizations that have not previously sent employees to attend the Peer-to-Peer Professional Forum (formerly Run Walk Ride Fundraising Council) Conference. See official rules for complete details*
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INDUSTRY NEWS
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Peer-to-Peer Proves Itself in Emergency Giving to Fight Ebola
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For World Vision, the Ebola virus has hit hard in Sierra Leone, where they've been helping since 1978. Leveraging the power of peer-to-peer fundraising World Vision raised $135,000 to charter a flight and bring the supplies needed to quell the outbreak and provide much needed support for the region. Read more | |
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Donors are 80% More Likely to Donate if Entire Gift Goes to a Cause
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Donors are much more likely to give if they believe their money will not be spent on organizational overhead costs and even more likely to donate if a matching gift is involved according to new research from the University of California, San Diego. | |
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Pan-Mass Challenge Announces 35 Year Total of $455 Million with Record-Setting gift
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The Pan-Mass Challenge announced a record gift of $41 million to support adult and pediatric patient care and cancer research at Dana-Farber Cancer Institute through the Jimmy Fund, bringing the PMC's 35-year Jimmy Fund contribution to $455 million. This is the largest sum ever raised by a single athletic fundraising event. Read more | |
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