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The YMCA of Austin Case Study: Pairing Peer-to-Peer & Crowdfunding
to Optimize Participation and Results
Wednesday, September 17 at 2:00 pm EDT
Online campaigns are recruiting many new donors and supporters who in turn can spread your mission across more communities and continents. But with the advent of "crowdfunding," nonprofits are losing control of the fundraising message. Many commercial side platforms now allow people to raise money for projects, personal trips and even medical bills. And, due to the proliferation of platforms and approaches, nonprofits increasingly have little visibility into who is fundraising on their behalf, where and how, thus preventing them from building the deeper donor relationships that provide ongoing support.
 So how do nonprofits take back "fundraising" in the crowd? Megan Arnold, development, The YMCA of Austin - Metro Office, has figured out how to combine the power of crowdfunding and peer-to-peer fundraising for optimum results.
In this real life case study of the YMCA's successful annual-fund peer-to-peer crowdfunding campaign, Megan and Miriam Kagan, senior fundraising principal at Kimbia, will cover the:
- Challenges of the crowdfunding free-for-all
- Functionality, message, reach and data that nonprofits must provide to grab their supporters' attention
- Best practices for creating a successful nonprofit-driven crowdfunding campaign
- Proven practices related to the "rights" of nonprofits to crowdfund in a way that enables their supporters while keeping the nonprofit in the driver seat
Free thanks to sponsorship from
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A hearty congratulations to Wendy Folk Vizek, Director, Walk to End Alzheimer's, featured in our August Spotlight!
Each month we go up close and personal with peer-to-peer fundraising professionals to learn what motivates them, how they got their start and some of the challenges they face every day.
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Boston City Councillor Tito Jackson, center in suit, leads 200 people in the ice bucket challenge at Copley Square
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Have you noticed more of your friends pouring ice cold water on their heads in your Facebook, Twitter and Instagram feeds? In addition to generating considerable buzz, this sensation has raised more than $5 million in its first two weeks.
This creative peer-to-peer fundraising stunt is the "Ice Bucket Challenge" -- a phenomenon that started as a grassroots effort by the The ALS Association Massachusetts Chapter. The challenge involves people getting doused with buckets of ice water on video, posting that video to social media, then nominating others to do the same, all in an effort to raise ALS awareness. Those who refuse to take the challenge are asked to make a donation to the ALS charity of their choice.
Click here to read more about how this effort has gone viral
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INDUSTRY NEWS
Pan-Mass Challenge Raises $40 Million
In it's 35th year, the Pan-Mass Challenge raised a record $40 million for Dana-Farber Cancer Institute. This year's event gathered more than 5,700 cyclists from 35 states and eight countries. Read more
American Heart Association Rebrands
The American Heart Association launched a new positioning campaign called "Life is Why" as part of their $4 million rebranding effort. Read more
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$1 Million Milestone for RaceTrac to The Michael J. Fox Foundation for Parkinson's Research
RaceTrac announced that its cumulative giving to The Michael J. Fox Foundation for Parkinson's Research has exceeded $1 million. Since 2010, RaceTrac has supported the Foundation through a variety of efforts including its "Coffee for a Cause" and inaugural run in the Dallas/Fort Worth area in 2014. Read more
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