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THE LATEST IN PEER-TO-PEER FUNDRAISING NEWS
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IN THE JUNE 2014 ISSUE:
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The late, great poet Maya Angelou once told a graduating class: 
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
Angelou's insight certainly rings true in the world of peer-to-peer fundraising. The greats in our field not only master technical aspects of the business -- they understand the importance of creating memorable emotional moments from the time someone signs up through event day and beyond.
Generating joy, warmth and, yes, sometimes tears through personal touch, cheerleading, sharing mission moments, and creating team spirit is often what leads participants to go above and beyond and return year after year.
That is why each month we provide you with a combination of the practical (in the form of how to tips) and the inspirational via our monthly Peer-to-Peer Spotlight, a feature on what makes program leaders tick. This month we talk with Todd Setter, who regularly motivates people to run - in their underwear - to raise awareness and funds for colon cancer.
Know someone we should profile? Please let us know.
Wishing you a summer full of positive memorable feelings!
President
Peer-to-Peer Professional Forum
PS. Plan to laugh, cry and learn with your fellow peer-to-peer fundraising professionals at our 2015 conference on February 24 and 25, 2015 in Orlando, Florida. Details to come early this fall.
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Email Marketing Tips from
Mandy O'Neill, Connected Nonprofit
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Struggling to get traction with your emails? Wondering what you can do to make your efforts sing? Check out some tips from Mandy O'Neill chief strategist and founder,ConnectedNonprofit.
Q: How can I increase open rates on my emails?
Three things:
- Relevant, consistent messaging segmented to your audience based on interest, or geography, or online behavior
- A really compelling subject line or 'promise' for opening the email
- Your 'From' needs to be from a recognizable human in your organization, not the organization name
That said, actual conversation is the better metric to watch and improve. How many people are acting once they open? That's the true measure of a great email campaign.
Visit our website for answers to more burning questions about email marketing including the single-most important thing to think about and how to avoid the biggest mistakes.
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Got a question for a future column? Send it our way.
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GREAT IDEAS FROM THE FIELD
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A huge Peer-to-Peer Professional Forum high five to Kelly Hohl, online producer, The Humane Society of the United States, for this great idea.
When designing a new peer-to-peer fundraising site or considering site upgrades, it can be helpful to gather examples of features you admire from other programs.
Take screenshots of particular online elements and combine them into monstrous design mock-ups, affectionately called "Frankenpages," for presentation to your design and web development teams. Even if some elements or functions are lost along the way, you can still refer back to the Frankenpages when thinking about your next round of updates.
Got a big or small idea that's working for you? Send it our way and we just might feature you in an upcoming issue of our monthly newsletter. Now that's something to write home about!
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Our next sponsored webinar:
Decoding Your Data: Making Sense of Your Spring Events
Tuesday, July 15 at 1:30 pm EDT
 As your spring events come to an end and you start to dive into your data, join Guy Fischer, Chief Development Officer at Mother's Against Drunk Driving, and Jeff Shuck from Plenty for a rundown on the most important numbers to look at, what those numbers may be telling you about your program dynamics, and how to use those numbers to make strategic and tactical decisions as you head into the fall event season.
FREE thanks to sponsorship from: 
Our next Insider Insights webinar:
Creating a Fundraising Culture
Wednesday, August 13 at 1:30 pm EDT
We're proud to present a behind-the-scenes look at one of America's fastest growing peer-to-peer fundraising programs, Memorial Sloan-Kettering Cancer Center's Cycle for Survival. Started as a grassroots team indoor cycling event by a cancer patient in 2007, Cycle for Survival engaged nearly 17,000 riders to raise more than $20 million via high-energy rides held at Equinox clubs in 13 cities.
Join us for this unique opportunity to hear Marissa Nelson, Assistant Director of the program, share key success strategies, tactics and stories of the challenges and triumphs the Cycle for Survival team has experienced while building this breakthrough program.
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INDUSTRY NEWS
Salt Lake Comic Con Calls All Super Heroes, Runners and Fans To Support the Fight Against Childhood Cancer
Salt Lake Comic Con announced they are joining the fight against childhood cancer by sponsoring the 2014 Millie's Princess Foundation's third annual Millie's Princess 5K. Millie's Princess Foundation helps families with the financial fallout from childhood cancer.
Read More
Kentucky Derby Festival Raises Record Funds for Charity Thirty-two charities raised over $250,000 as part of the Kentucky Derby Festival Marathon and mini Marathon. Read More
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Ironman Foundation in Partnership to Provide Critical, Life-Saving Equipment
The Firehouse Subs Public Safety Foundation and The Ironman Foundation have partnered to provide $100,000 in grant funding for first responder groups in seven communities where Ironman races will take place. The grants awarded will be for the purchase of critical, life-saving equipment, and will be distributed at Ironman events taking place between August and November 2014. Read More
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Online Fundraising Goes Mainstream - Chronicle of Philanthropy Survey
Online giving is still growing, but triple-digit annual increases are a thing of the past. Internet fundraising grew by roughly 13 percent last year, according to a 2014 survey of 100 of the largest nonprofits conducted by The Chronicle of Philanthropy. Read more about the survey or check out a follow up article "Online Tools Can Help Supporters Raise Funds From Their Networks"
Do you have news you'd like us to share? Shoot us a quick email: info@peertopeerforum.com
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